222 Merrimac Street
Newburyport, MA 01950
Tel: 978.463.6600
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Thoughts, musings, observations. We are endlessly curious about the opportunities and challenges facing our clients and the people they serve.

Media in the Time of COVID-19


COVID-19 has shaken the foundation of our day-to-day life, its ramifications felt far and wide. At Stackpole we spent the better part of late March and early April radically adjusting our clients’ spring campaigns to better suit the unprecedented environment. Homeschooling, remote working, sheltering at home –– these

When Is It Time To Rebrand?


If you’re in a bank management position today, you might feel like you’re standing at the intersection of Disruption St. and Uncertainty Ave., an outdated roadmap in one hand and a wonky compass in the other — that’s how a Pandemic will make you feel. There’s no question

Recipient of Nine Service Industry Advertising Awards


We're delighted and honored to share the news of our industry recognition in the 17th annual Service Industry Advertising Awards (SIAA), which were announced at the end of January. First established in 2003, the SIA Awards received over 1600 entries in 2019 from more than 500 advertising agencies

2020 Media Planning: Considerations and Implications


In the marketing world, the past several years have been all about DIGITAL and DATA. You can’t have a meeting without buzzwords like “digital insights,” “digital safeguards,” and “data mining” infiltrating the conversation. It was a natural progression, following the conventional rule to “spend the marketing dollars where

Dos and Don’ts When Building a Social Media Strategy


Did you know that between Facebook and Snapchat alone there are 16 billion video views every day? That’s right, billion! How on earth do you make your brand stand out in this infinite ocean of messaging? By providing value, that’s how.Aside from using hard analytics to measure, there’s

2019 NEFMA Social Media Award Winner


Earlier this week, we attended the New England Financial Marketing Association (NEFMA) Fall Conference and Social Media Awards and we’re excited to share that we took home the Best Outside-the-Box Marketing Idea award for our branding work with Taylor Bank. What was so outside-the-box about it? Well, we

Where To Invest In Social Media Video Marketing [INFOGRAPHIC]


When history is written (or videotaped) about the first half of this century, a huge chunk will be devoted to this incredibly fast-growing organism called social media. In 2008, just 10% of Americans had a social media profile, according to the statistics portal, Statista. A decade later, that

2019 ABA Bank Marketing Award Winner


We’re excited to share that our work with Cape Ann Savings Bank on their “This Is Where I Bank” campaign is the 2019 American Bankers Association Winner, under $500M asset category! Winning videos were scored in the areas of Creativity, Production value and the Message. Watch the winning

Is It Media Ninja Or Media Rockstar?


When talking about Erin Bilenchi, it’s easy to get the two confused. This is what happens when you harness 10 years of big-agency experience and unleash it on the unsuspecting media channels that Erin optimizes for our clients every single day. Researching, planning, and buying are the tools

How Do You Set a Bank Marketing Budget?


Objectively Speaking, Rethink the Formula If there’s anything a bank marketing professional can say with absolute certainty these days, it’s that nothing is certain. Quite simply, the tried and true rules of the past don’t apply anymore. In this transformative age, the rules have changed. That’s certainly true

How to Get on Board With Social Media Video Strategy


Americans don’t read as much as they used to. The hard data is questionable given that survey respondents tend to exaggerate because they think it makes them look dumb, but it’s a clear trend that will likely never be reversed - unless there’s a prolonged electrical grid blackout.

Stackpole Wins at SIA International Marketing & Advertising Awards


Stackpole is pleased to announce that the agency recently won three Summit Creative Awards at this year’s SIA International Marketing & Advertising Awards. The Summit International Awards honors “the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.” The organization’s Summit Creative Award

Geofencing and Location-Based Marketing


People are talking about geofencing, and the applications and opportunities are pretty far-reaching, across a number of industries. A quick definition before we jump in: Geofencing involves the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a

A Winning Trifecta of Targeted TV Spots


Stackpole recently conceptualized, scripted, produced and directed a series of 30-second television spots depicting a diverse cross-section of Cape Ann Savings Bank customers as they went about their day amongst the iconic beauty of well-known Cape Ann locations. The common thread weaving all three spots together was the

Have You Met Michelle Yet?


If it’s digital, then Michelle has likely strategized it, conceptualized it, tested it and perfected it. It’s what she does. And she does it really, really, really well. Really. They don’t say “Digital Runs on Duncan” for nothing, right? (Come on, we couldn’t resist.) She’s also a bit

Stackpole Team Readies For the Bright Lights of Vegas


Sure, the slogan says otherwise, but there are times when it’s best that what happens in Vegas doesn’t stay in Vegas. In this case, we’re fine with National exposure. The Stackpole team is banking on that as they deliver their breakout presentation on Marketing Automation at this year’s

Engage Customers During The Bank Merger, Keep Them After


Having a strong merger communication strategy is critical to the bank’s customer experience throughout the transition. In Part 2, we outlined the importance of effective communications with your staff during a merger and offered proven steps for getting and keeping your team informed and on board with your initiative.

Another Great SIA Awards Showing for Stackpole


Stackpole takes home two Golds at this years’ Service Industry (SIA) Awards for two campaigns created for client Vermont Federal Credit Union (VFCU). Winning Gold in the “Newspaper Advertising Series” category, this print and outdoor campaign celebrated VFCU’s recent designation as Vermont’s “Best-In-State Credit Union.” The ads named

Winning Bank Merger Strategies Require Employee Buy-In


Effective communications to both your employees and your customers are vital to success, but knowing where to begin when developing a strategy is not always clear-cut. In Part 1, we set the stage for the difficulties financial institutions regularly find themselves dealing with when they attempt to merge with

Stackpole Welcomes Webster Five as Its Newest Client


Stackpole is pleased to announce that the agency has been officially named the agency-of-record for Webster Five, recently voted “Best Bank in Central Massachusetts”. Stackpole will support Webster Five in its on-going efforts to strategically broaden its outreach and messaging efforts. “Webster Five is all of what the

Successful Bank Mergers Begin With Your Brand


Bank mergers require a sound brand strategy, a common vision, and clear, concise communications. We’ve created this three-part blog series outlining some of the most important merger-related considerations and the proven steps you need to take to ensure communications – and merger – success. We’re confident you’ll find

Stackpole’s Work for Taylor Bank Wins Big at SIA Awards


Last year saw a strong performance by Stackpole at the Service Industry Advertising (SIA) Awards competition and this year was no different. Stackpole’s work for Delaware’s Taylor Bank was honored for its rebranding campaign, winning the following awards and more: Gold for “Total Public Relations Campaign” and “Radio

Seven Proven Steps for Digital Campaign Success


The world of digital marketing is complex and ever-changing, with new and interesting channels seemingly around every turn. It’s easy to get excited about your digital campaigns, but for many organizations, it’s understandably also easy to get lost in the confusion this environment can create. If your digital

Meet Peter Winch


Connect with Peter

Social Media for Law Firms


Most Important Considerations In a recent blog, we highlighted some important considerations for banks and credit unions who are initially considering social media or ramping up their social media efforts. Today, we’ll take a look at some equally important things for law firms to consider regarding social media

2018 Midterm Elections: Are All the Negative Ads Bad For Your Brand?


To sling mud or not? For political candidates and their campaign surrogates in the overheated midterm elections of 2018, that’s the question. Is it worth it for a candidate to hitch their wagon to negative attack ads? Are social scientists correct in saying that voters might say they

Social Media for Banks and Credit Unions


Three Important Considerations It used to be that many in banking considered social media a waste of time. But times have changed, and more and more banks have come to the conclusion that social media is indeed not a waste of time, but rather an imperative. They’ve grasped

McLane Middleton Recruitment Video


Stackpole Video Recruits for Respected Law Firm Many law firms are finding it a challenge to recruit and retain millennial attorneys, and most realize they need to figure it out in a hurry. Recent studies show that by 2020 half the workforce in the US will consist of

Stackpole Takes Silver and Bronze at Summit Creative Awards


Stackpole is pleased to announce that the agency won two Summit Creative Awards at this year’s SIA International Marketing & Advertising Awards. The Summit International Awards honors “the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.” The organization’s Summit Creative Award (SCA)

Voice-Activated Search & SEO


It wasn’t all that long ago that people speaking into devices to tell machines what to do was the stuff of science fiction (who can forget Captain Kirk speaking to his ship’s computer on Star Trek?). When it became reality, speech recognition technology quickly changed much in our

Proof that Geography Doesn’t Matter When Choosing a Marketing Agency


There are a lot of really important considerations for a company looking to partner with an advertising or marketing agency, and there’s no shortage of lists available online offering guidance. Of course, much of what goes into choosing an agency depends on the specific requirements of an organization,

Account-Based Marketing: Eliminating Waste and Streamlining Processes


Some decades back in automobile manufacturing, the Toyota Production, or Lean Manufacturing Methodology as it has become more commonly known, radically changed the car-making industry. Built upon production processes created by Henry Ford to enhance efficiencies, Lean philosophies enabled Toyota to streamline processes, reduce waste and costs, and

Stackpole Takes First Place at LMA Awards


Stackpole is excited to announce that the agency has won First Place in the “Communications: Brand Enhancement” category at this year’s LMA (Legal Marketing Association) Your Honor Awards. Agency president and founder Pete Stackpole was given the award representing work performed for the Hawai‘i-based law firm, Goodsill. “What a thrill

Stackpole Receives NEFMA Award for Norwood Bank Campaign


At its 2018 NEFMA Best in Marketing Awards Dinner last evening, the New England Financial Marketing Association announced its winners. Everyone at Stackpole was thrilled to learn that the agency took second place in the Outdoor Advertising category for its Boundless Banking campaign, created for the longtime client,

An Integrated Brand Campaign for Fleet Management’s Most Innovative Company


Thanks to its premier product and service offerings, an unending commitment to stellar customer service and the expertise of longtime marketing partner, Stackpole, Merchants has grown to be one of the top ten fleet management companies in the US. In an industry where the current climate is one

Engaging New Brand Launch for a FinTech Startup


“Every so often, new technology comes along that changes everything. Welcome to every so often.” That line, created by Stackpole as the lead thought of its brand campaign, aptly sums up the arrival of Vetter on the digital lending scene. Never before has a solution so streamlined the

Taking a Boundless Banking Campaign Further


The idea that Boundless Banking at Norwood Bank will continually evolve to meet customers’ needs is behind an unforgettable new ad campaign that highlights exotic, far-away places most of us will likely never visit. For instance, one ad emphasizing Norwood’s mobile banking app features striking imagery of Africa

Stackpole Wins Big at 15th Annual SIA Awards


Best of Show. Six Golds. One Silver. One Bronze. Three Merits. Stackpole is pleased to share the news of its outstanding performance at this year’s Service Industry Advertising (SIA) Awards competition. Since 2003, the SIA Awards have been recognizing advertising excellence in the service industry and this year

Let’s Celebrate!


 Happy Holidays from the Stackpole team! May the magic and the wonder of the holiday season stay with you throughout the coming year!

Stackpole Launches Integrated Branding Campaign for The Lowell Five


Being recognized as one of the best lending institutions in the Merrimack Valley is not entirely a bad thing, but this premier institution is so much more—and they wanted people to know it. That’s why when they asked us to help enhance the bank’s brand perception and build

The Preeminent Name in Hawai’i Law is Now the Freshest Name in Hawai’i law


Back in April of 2016, we announced that we’d been selected by Goodsill Anderson Quinn & Stifel—one of Hawaii’s oldest and most established law firms—to develop and launch a new global brand strategy. At that point, the Stackpole team was on its way to Honolulu to meet with

Stackpole Nominated for ABA Award in Two Categories


Stackpole is pleased and proud to announce that they are the only U.S. marketing firm to be named as a finalist in two separate awards categories at this year’s American Bankers Association (ABA) Video Awards. Our president, Pete Stackpole, was on hand at the ABA’s flagship conference in

How Radius Bank is Redefining the Community Bank


It’s always great to see the Stackpole team efforts pay off for our clients. Just a few short years ago, Radius Bank had six branches and was operating under the name First Trade Union Bank. Today, the bank has achieved its goal of becoming an all-digital retail player.

Stackpole Launches New Responsive Website for Norwood Bank


We are excited to announce that Norwood Bank’s new and improved website is now live. As a technology-forward bank focused on their customer’s banking experience, Norwood Bank wanted their new website to be reflective of this brand promise, and built on responsive design platform in order to ensure an optimal

Stackpole Designs a New Website for Saunders & Silverstein


We are pleased to announce the launch of the new Saunders & Silverstein website. It has been crafted to reflect the firm’s extensive experience in the trademark and copyright law and the caliber of the firm’s attorneys. In addition to the bold new design, the updated site allows for streamlined

Brand Safety in the Digital World


The recent article in Boston Globe highlights the importance and uncertainty of brand safety in the digital world. It’s the dreaded call that no client wants to get – your ad has been seen in some unanticipated environment. In more traditional media channels a brand (or media planner) can predict

Stackpole Team Heads To Honolulu, Hawaii


We are excited to announce that Stackpole has been selected by one of Hawaii’s top law firms, Goodsill Anderson Quinn & Stifel, to create and launch a new global branding strategy. Our comprehensive expertise in legal marketing—from law firms to legal tech—trumped any concerns about geography (although there

Norwood Bank’s “Boundless Banking” Honored with NEFMA Award


Norwood Bank’s “Boundless Banking” introductory campaign was honored by the New England Financial Marketing Association at their 2016 “Best in Marketing” Awards show. The Bank received 1st place in the Creative Assets: Outdoor Advertising category, in a field of great financial marketing work. Stackpole is proud to work with

Get to Know JO!


When we began our relationship with Johnson O’Connor Feron & Carucci, we knew there was something special brewing. This accounting firm, with the personality of an ad agency and the expertise of the Big Four, was ready to mix things up in their industry and we were happy to help

Stackpole Awarded Rebranding & Website Assignment for Regional Accounting Firm


Stackpole has been awarded a rebranding assignment for Johnson O’Connor Feron & Carucci, a leading regional accounting firm based in Massachusetts. Stackpole will develop a brand strategy, new logo and brand identity system, as well as design and build a new responsive design website for the firm According

Stackpole announces Automated Marketing partnership


We’re excited to share the news of our recent partnership with SharpSpring! This strategic alliance allows us to combine our time-tested content marketing expertise with an industry-leading marketing automation platform — empowering our clients with everything they need to efficiently deliver relevant content, track engagement, nurture leads and

Stackpole Wins 3 Top Honors at Financial Marketing Awards


Stackpole is honored to have won 2 Gold and 1 Bronze Financial Marketing Awards, handed out at the Annual Awards Event held on September 23rd at Mohegan Sun Casino. Stackpole accepted the awards for work on behalf of Radius Bank, Cape Ann Savings Bank and Georgetown Bank. Stackpole

Stackpole Recognized by The Financial Brand for Radius Bank Website Design


At Radius Bank, it’s all about virtual banking, with innovative programs and a focus on the customer experience as the primary drivers for future growth. Radius knew that a responsive website experience was the next step in capturing increasingly mobile customers, and tailored their web experience to meet the demand. The website functions as

Stackpole Wins 10 Service Industry Advertising Awards


  February 11, 2015 (Newburyport, Mass.) – Stackpole & Partners, a full-service marketing communications agency, is honored to have won 10 Service Industry Advertising Awards (SIAA) for work on behalf of Radius Bank, Merchants Fleet Management and Georgetown Bank.  Winners were announced February 2 after a national panel

Stackpole Welcomes Large-Agency Media Veteran


Advertising and media veteran Erin Bilenchi joins Stackpole as Media Director, after a 15-year tenure at two of Boston’s top ad agencies.  In her new role, Erin will parlay her rich media expertise garnered at Arnold and Mullen to Stackpole, helping to increase the agency’s market presence and dial

Stackpole Celebrates Listen Live! with St. Paul & The Broken Bones


In the third event of the Stackpole Listen Live! concert series, Stackpole and guests were treated to an intimate performance by St. Paul and the Broken Bones at The Paradise Rock Club in Boston. This band hailing from Birmingham, Alabama taught the Boston crowd precisely what Southern Soul is

Stackpole Celebrates Delta Rae at Second Listen Live! Concert


Stackpole was proud to present Delta Rae at the Firehouse Center for the Arts in Newburyport on August 29th, along with 92.5 The River and Comcast. This was the second edition of Stackpole’s Listen Live! concert series in partnership with The River, following a great first event with

Stackpole Team Wins Gold at 11th Annual SIAA Awards


The Stackpole team earned national recognition at this year’s 11th Annual SIAA Awards, with a Gold Award honoring the agency’s creativity and accomplishments in the service industry. Winning Gold in the Magazine Advertising Series Category for fleet leasing client, Merchants Fleet Management’s “Go Further” print campaign, Stackpole secured top

Stackpole Engages with 92.5 the River on “Listen Live! Music Sessions”


Celebrating 19 years of delivering strategically sound marketing programs and cutting-edge creative, Stackpole, Newburyport’s flagship full-service advertising agency has partnered with 92.5 the River, Boston’s Independent Radio to sponsor a series of music sessions spotlighting acclaimed artists over the upcoming spring and summer months. Stackpole “Listen Live Music

Stackpole Client First Trade Union Bank Honored with Four Awards at NEFMA Gala


The Stackpole team is honored to have received two gold and two bronze awards for their advertising campaigns for client First Trade Union Bank at the New England Financial Marketing Awards Gala. The event was held on September 26th in the Grand Ballroom at the Sheraton Framingham Hotel & Conference

Stackpole Client First Trade Launches FT Pay Mobile Payment & Loyalty App Powered By LevelUp


The app is powered by mobile payments network LevelUp and can be used at the thousands of LevelUp merchants nationwide. The new FT Pay app is now available for free download from the iTunes App Store and Google Play. FT Pay combines the best of LevelUp’s award-winning payment

Stackpole & Partners and First Trade Celebrate The Airborne Toxic Event Sound Check Concert at Boston’s House of Blues


Stackpole and Partners and First Trade Union Bank celebrated the second edition of the highly successful “On the Road with First Trade” Concert Series developed in partnership with 92.5 the River, Boston’s Independent Radio. On May 10 at 1:00 pm, First Trade welcomed The Airborne Toxic Event to the

Stackpole Client First Trade & 92.5 the River Announce 2013 Concert Series in Boston


First Trade Union Bank, a full-service bank with offices in Massachusetts and New York, announces the kick off of its 2013 “On the Road with First Trade” Concert Series in partnership with 92.5 the River, Boston’s Independent Radio. Designed to engage and entertain current and prospective bank customers,

FTUB & Stackpole at The River Music Hall with Fun


Stackpole & Partners and our client First Trade Union Bank recently attended a private Music Hall session at 9.29 FM The River (WXRV) with 2013 Grammy-nominated alt rock band Fun. Stackpole and Partners and First Trade Union Bank have partnered with The River as part of an integrated

Battle of the Burger Event


Sometimes great ideas do start out on the back of a cocktail napkin, and Boston Magazine’s 2012 Battle of the Burger Event at the Black Falcon Terminal in South Boston is a perfect example! Stackpole and Partners’ Director of Engagement Strategy, Anne Richardson met with Kristen Standish, Associate

Stackpole Wins Legal Marketing Association Award


The New England Chapter of the Legal Marketing Association (LMA) recently announced the winners of their annual “Your Honor Awards” and Stackpole & Partners took top honors in the corporate identity category. The awards recognize excellence in marketing within the legal profession and Stackpole was selected for an

We help brands identify the often hard-to-define intangibles that set them apart, and then craft and effectively tell their stories across any and all appropriate channels. It’s what we do, and we’d like to do it for you.

222 Merrimac Street
Newburyport, MA 01950
Tel: 978.463.6600