Expert advice on the state of marketing, and how we fit in. We are endlessly curious about the opportunities and challenges facing marketers today.
By Mia Thurlow on Feb 1st, 2023
In 2022, Norwood Bank and Foxboro Federal Savings merged and decided to adopt a new brand identity. Both have been strong, neighboring community banks for well over a century. The new brand needed to reflect this local history and focus, while also pointing the way forward to…
By Jennifer Stearns on Mar 9th, 2022
“D.E.I.” Did you just get anxious and overwhelmed? You should have. If your organization hasn’t been able to tackle these three letters in a way that feels like progress, anxiety may very well be your gut response. So how do you go from feeling ineffective and hesitant,…
By Mia Thurlow on Jun 16th, 2021
Did you know that between Facebook and Snapchat alone there are 16 billion video views every day? How on earth do you make your brand stand out in this infinite ocean of messaging? By providing value, that’s how.Aside from using hard analytics to measure, there’s no better…
By Mia Thurlow on Apr 28th, 2021
Apple recently announced updates to their data tracking that cement the trend towards restricting consumer data access. While users are celebrating, advertisers wonder how this trend will impact the efficacy of their digital ad buys in the future. The current rollout applies to tracking within apps, not…
By Mia Thurlow on Feb 3rd, 2021
Eight local banks who have long supported financial literacy in Massachusetts public schools have formed a partnership to bring a popular event virtually to students this spring. High school students throughout Massachusetts can participate in the Credit for Life Fair this spring via a responsive website, creditforlife.org,…
By Mia Thurlow on Jan 15th, 2021
Having a strong merger communication strategy is critical to the bank’s customer experience throughout the transition. Communicating effectively with your customers before, during and after a merger is critical to a banks success. The following offers tips for making sure your current customers will be your future…
By Mia Thurlow on Jan 5th, 2021
Effective communications to both your employees and your customers are vital to success, but knowing where to begin when developing a strategy is not always clear-cut. Aligning your staff What good is a merger strategy if your employees aren’t on board? Mergers can result in employee turnover…
By Mia Thurlow on Jan 2nd, 2021
Bank mergers require a sound brand strategy, a common vision, and clear, concise communications. Before you begin creating strategies to communicate with your key stakeholders, there’s one vitally important consideration we can’t stress enough. Your brand. The importance of the brand Before you launch any communications initiatives…
By Pete Stackpole on Dec 22nd, 2020
There’s no question that the rapid adoption of digital banking has been fueled by the absolute necessity for customers to bank from home through the pandemic, thus creating the most disruptive era the industry has seen in a long, long time. As we return to normalcy, people’s…
By Mia Thurlow on Sep 23rd, 2020
Stackpole is proud to announce that we have—for the third year in a row—been recognized for our work in the Summit Creative Awards. As of 2020 our agency has placed at least twice per year since 2018. A Summit Creative Award is a tangible representation of excellence within the marketing sector. The judges are experts in their fields including former Summit winners, designers,…
By Mia Thurlow on Jun 15th, 2020
COVID-19 has shaken the foundation of our day-to-day life, its ramifications felt far and wide. At Stackpole we spent the better part of late March and early April radically adjusting our clients’ spring campaigns to better suit the unprecedented environment. Homeschooling, remote working, sheltering at home ––…
By Mia Thurlow on Feb 14th, 2020
We're delighted and honored to share the news of our industry recognition in the 17th annual Service Industry Advertising Awards (SIAA), which were announced at the end of January. First established in 2003, the SIA Awards received over 1600 entries in 2019 from more than 500 advertising…
By Mia Thurlow on Dec 11th, 2019
In the marketing world, the past several years have been all about DIGITAL and DATA. You can’t have a meeting without buzzwords like “digital insights,” “digital safeguards,” and “data mining” infiltrating the conversation. It was a natural progression, following the conventional rule to “spend the marketing dollars…
By Mia Thurlow on Oct 30th, 2019
Earlier this week, we attended the New England Financial Marketing Association (NEFMA) Fall Conference and Social Media Awards and we’re excited to share that we took home the Best Outside-the-Box Marketing Idea award for our branding work with Taylor Bank. What was so outside-the-box about it? Well,…
By Mia Thurlow on Oct 1st, 2019
In 2008, just 10% of Americans had a social media profile, according to the statistics portal, Statista. A decade later, that number has spiked to 77%. As fast as the numbers have changed, so have the overall big players. MySpace, for example, passed Google in 2006 to…
By Mia Thurlow on Sep 25th, 2019
We’re excited to share that our work with Cape Ann Savings Bank on their “This Is Where I Bank” campaign is the 2019 American Bankers Association Winner, under $500M asset category! Winning videos were scored in the areas of Creativity, Production value and the Message. Watch the…
By Trev Stair on Sep 17th, 2019
When talking about Erin Bilenchi, it’s easy to get the two confused. This is what happens when you harness 10 years of big-agency experience and unleash it on the unsuspecting media channels that Erin optimizes for our clients every single day. Researching, planning, and buying are the…
By Mia Thurlow on Sep 10th, 2019
Objectively Speaking, Rethink the Formula If there’s anything a bank marketing professional can say with absolute certainty these days, it’s that nothing is certain. Quite simply, the tried and true rules of the past don’t apply anymore. In this transformative age, the rules have changed. That’s certainly…
By Mia Thurlow on Aug 20th, 2019
Americans don’t read as much as they used to. The hard data is questionable given that survey respondents tend to exaggerate because they think it makes them look dumb, but it’s a clear trend that will likely never be reversed - unless there’s a prolonged electrical grid…
By Mia Thurlow on Aug 6th, 2019
Stackpole is pleased to announce that the agency recently won three Summit Creative Awards at this year’s SIA International Marketing & Advertising Awards. The Summit International Awards honors “the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.” The organization’s Summit Creative…
By Mia Thurlow on Jul 2nd, 2019
People are talking about geofencing, and the applications and opportunities are pretty far-reaching, across a number of industries. A quick definition before we jump in: Geofencing involves the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when…
By Mia Thurlow on Jun 20th, 2019
Stackpole recently conceptualized, scripted, produced and directed a series of 30-second television spots depicting a diverse cross-section of Cape Ann Savings Bank customers as they went about their day amongst the iconic beauty of well-known Cape Ann locations. The common thread weaving all three spots together was…
By Mia Thurlow on May 17th, 2019
Stackpole & Partners is a privately-owned integrated marketing and branding agency servicing a wide variety of businesses for the past 25 years. We combine strategic discipline, creative talent, and actionable initiatives to build leading brands that drive growth for our customers. Our expertise
By Mia Thurlow on Apr 8th, 2019
Sure, the slogan says otherwise, but there are times when it’s best that what happens in Vegas doesn’t stay in Vegas. In this case, we’re fine with National exposure. The Stackpole team is banking on that as they deliver their breakout presentation on Marketing Automation at this…
By Mia Thurlow on Feb 20th, 2019
Stackpole takes home two Golds at this years’ Service Industry (SIA) Awards for two campaigns created for client Vermont Federal Credit Union (VFCU). Winning Gold in the “Newspaper Advertising Series” category, this print and outdoor campaign celebrated VFCU’s recent designation as Vermont’s “Best-In-State Credit Union.” The ads…
By Mia Thurlow on Feb 8th, 2019
Last year saw a strong performance by Stackpole at the Service Industry Advertising (SIA) Awards competition and this year was no different. Stackpole’s work for Delaware’s Taylor Bank was honored for its rebranding campaign, winning the following awards and more: Gold for “Total Public Relations Campaign” and…
By Mia Thurlow on Jan 31st, 2019
The world of digital marketing is complex and ever-changing, with new and interesting channels seemingly around every turn. It’s easy to get excited about your digital campaigns, but for many organizations, it’s understandably also easy to get lost in the confusion this environment can create. If your…
By Mia Thurlow on Nov 16th, 2018
Most important considerations The following highlights some important for law firms considering social media or looking to ramp up their social media efforts. Social media helps you meet your audience where they live and facilitates: Real engagement with your prospects and customers The chance to build solid,…
By Mia Thurlow on Oct 25th, 2018
Three Important Considerations It used to be that many in banking considered social media a waste of time. But times have changed, and more and more banks have come to the conclusion that social media is indeed not a waste of time, but rather an imperative. They’ve…
By Mia Thurlow on Aug 29th, 2018
Stackpole Video Recruits for Respected Law Firm Many law firms are finding it a challenge to recruit and retain millennial attorneys, and most realize they need to figure it out in a hurry. Recent studies show that by 2020 half the workforce in the US will consist…
By Mia Thurlow on Aug 3rd, 2018
Stackpole is pleased to announce that the agency won two Summit Creative Awards at this year’s SIA International Marketing & Advertising Awards. The Summit International Awards honors “the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.” The organization’s Summit Creative Award…
By Mia Thurlow on Jul 19th, 2018
It wasn’t all that long ago that people speaking into devices to tell machines what to do was the stuff of science fiction (who can forget Captain Kirk speaking to his ship’s computer on Star Trek?). When it became reality, speech recognition technology quickly changed much in…
By Mia Thurlow on Jul 12th, 2018
There are a lot of really important considerations for a company looking to partner with an advertising or marketing agency, and there’s no shortage of lists available online offering guidance. Of course, much of what goes into choosing an agency depends on the specific requirements of an…
By Leanne Heller on May 16th, 2018
Some decades back in automobile manufacturing, the Toyota Production, or Lean Manufacturing Methodology as it has become more commonly known, radically changed the car-making industry. Account Based Marketing (ABM) looks to achieve some of the same benefits, and helps to improve marketing and sales efficiency while reducing…
By Leanne Heller on May 8th, 2018
Stackpole is excited to announce that the agency has won First Place in the “Communications: Brand Enhancement” category at this year’s LMA (Legal Marketing Association) Your Honor Awards. Agency president and founder Pete Stackpole was given the award representing work performed for the Hawai‘i-based law firm, Goodsill. “What a…
By Leanne Heller on Apr 27th, 2018
At its 2018 NEFMA Best in Marketing Awards Dinner, the New England Financial Marketing Association announced its winners. Everyone at Stackpole was thrilled to learn that the agency took second place in the Outdoor Advertising category for its Boundless Banking campaign, created for the longtime client, Norwood…
By Leanne Heller on Apr 26th, 2018
Thanks to its premier product and service offerings, an unending commitment to stellar customer service and the expertise of longtime marketing partner Stackpole, Merchants has grown to be one of the top ten fleet management companies in the US. In an industry where the current climate is…
By Leanne Heller on Apr 5th, 2018
“Every so often, new technology comes along that changes everything. Welcome to every so often.” That line, created by Stackpole as the lead thought of its brand campaign, aptly sums up the arrival of Vetter on the digital lending scene. Never before has a solution so streamlined…
By Leanne Heller on Dec 15th, 2017
Being one of the best lending institutions in the Merrimack Valley allowed Lowell Five to position as a premier institution—and they wanted people to know it. That’s why when they asked us to help enhance the bank’s brand perception and build awareness around the fact that Lowell…
By Leanne Heller on May 19th, 2017
It’s always great to see the Stackpole team efforts pay off for our clients. Just a few short years ago, Radius Bank had six branches and was operating under the name First Trade Union Bank. Today, the bank has achieved its goal of becoming an all-digital retail…
By Leanne Heller on Sep 30th, 2013
The Stackpole team is honored to have received two gold and two bronze awards for their advertising campaigns for client First Trade Union Bank at the New England Financial Marketing Awards Gala. The event was held on September 26th in the Grand Ballroom at the Sheraton Framingham Hotel &…
We help brands identify the often hard-to-define intangibles that set them apart, and then craft and effectively tell their stories across any and all appropriate channels. It’s what we do, and we’d like to do it for you.
