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Newburyport, MA 01950
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Expert advice on the state of marketing, and how we fit in. We are endlessly curious about the opportunities and challenges facing marketers today.

Winning Bank Merger Strategies

By Pete Stackpole on May 17th, 2023

Part 1: Engage Customers Having a strong merger communication strategy is critical to the bank’s customer experience throughout the transition. Communicating effectively with your customers before, during and after a merger is critical to a bank's success. The following offers tips for making sure your current customers…

For merged banks, Stackpole Brand Workshops yield distinctive new identity

By Pete Stackpole on Feb 1st, 2023

In 2022, Norwood Bank and Foxboro Federal Savings merged and decided to adopt a new brand identity. Both have been strong, neighboring community banks for well over a century. The new brand needed to reflect this local history and focus, while also pointing the way forward to…

D.E.I. for Financial Institutions: Making an Impact

By Jennifer Stearns on Mar 9th, 2022

“D.E.I.” Did you just get anxious and overwhelmed? You should have. If your organization hasn’t been able to tackle these three letters in a way that feels like progress, anxiety may very well be your gut response. So how do you go from feeling ineffective and hesitant,…

Dos and Don’ts: Building a Social Media Strategy

By Pete Stackpole on Jun 16th, 2021

Did you know that between Facebook and Snapchat alone there are 16 billion video views every day? How on earth do you make your brand stand out in this infinite ocean of messaging? By providing value, that’s how.Aside from using hard analytics to measure, there’s no better…

What Apple’s Ad Tracking Update Means to Digital Marketers

By Pete Stackpole on Apr 28th, 2021

Apple recently announced updates to their data tracking that cement the trend towards restricting consumer data access. While users are celebrating, advertisers wonder how this trend will impact the efficacy of their digital ad buys in the future. The current rollout applies to tracking within apps, not…

Massachusetts Banks Partner to Launch Innovative Financial Literacy Website for High School Students

By Pete Stackpole on Feb 3rd, 2021

Eight local banks who have long supported financial literacy in Massachusetts public schools have formed a partnership to bring a popular event virtually to students this spring.  High school students throughout Massachusetts can participate in the Credit for Life Fair this spring via a responsive website, creditforlife.org,…

Is Your Bank Brand Still Relevant Post-Pandemic?

By Pete Stackpole on Dec 22nd, 2020

There’s no question that the rapid adoption of digital banking has been fueled by the absolute necessity for customers to bank from home through the pandemic, thus creating the most disruptive era the industry has seen in a long, long time. As we return to normalcy, people’s…

Three-Year Summit Creative Award Streak Continues

By Pete Stackpole on Sep 23rd, 2020

Stackpole is proud to announce that we have—for the third year in a row—been recognized for our work in the Summit Creative Awards. As of 2020 our agency has placed at least twice per year since 2018.  A Summit Creative Award is a tangible representation of excellence within the marketing sector. The judges are experts in their fields including former Summit winners, designers,…

Media in the Time of COVID-19 [Infographic]

By Pete Stackpole on Jun 15th, 2020

COVID-19 has shaken the foundation of our day-to-day life, its ramifications felt far and wide. At Stackpole we spent the better part of late March and early April radically adjusting our clients’ spring campaigns to better suit the unprecedented environment. Homeschooling, remote working, sheltering at home ––…

Recipient of Nine Service Industry Advertising Awards

By Pete Stackpole on Feb 14th, 2020

We're delighted and honored to share the news of our industry recognition in the 17th annual Service Industry Advertising Awards (SIAA), which were announced at the end of January. First established in 2003, the SIA Awards received over 1600 entries in 2019 from more than 500 advertising…

Digital Media Planning 2021: Considerations and Implications

By Mia Thurlow on Dec 11th, 2019

In the marketing world, the past several years have been all about DIGITAL and DATA. You can’t have a meeting without buzzwords like “digital insights,” “digital safeguards,” and “data mining” infiltrating the conversation. It was a natural progression, following the conventional rule to “spend the marketing dollars…

2019 NEFMA Social Media Award Winner

By Pete Stackpole on Oct 30th, 2019

Earlier this week, we attended the New England Financial Marketing Association (NEFMA) Fall Conference and Social Media Awards and we’re excited to share that we took home the Best Outside-the-Box Marketing Idea award for our branding work with Taylor Bank. What was so outside-the-box about it? Well,…

Where To Invest In Social Media Video Marketing [INFOGRAPHIC]

By Pete Stackpole on Oct 1st, 2019

In 2008, just 10% of Americans had a social media profile, according to the statistics portal, Statista. A decade later, that number has spiked to 77%. As fast as the numbers have changed, so have the overall big players. MySpace, for example, passed Google in 2006 to…

2019 ABA Bank Marketing Award Winner

By Pete Stackpole on Sep 25th, 2019

We’re excited to share that our work with Cape Ann Savings Bank on their “This Is Where I Bank” campaign is the 2019 American Bankers Association Winner, under $500M asset category! Winning videos were scored in the areas of Creativity, Production value and the Message. Watch the…

Team Announcements: Is It Media Ninja Or Media Rockstar?

By Trev Stair on Sep 17th, 2019

When talking about Erin Bilenchi, it’s easy to get the two confused. This is what happens when you harness 10 years of big-agency experience and unleash it on the unsuspecting media channels that Erin optimizes for our clients every single day. Researching, planning, and buying are the…

How Do You Set a Bank Marketing Budget?

By Pete Stackpole on Sep 10th, 2019

Objectively Speaking, Rethink the Formula If there’s anything a bank marketing professional can say with absolute certainty these days, it’s that nothing is certain. Quite simply, the tried and true rules of the past don’t apply anymore. In this transformative age, the rules have changed. That’s certainly…

How to Get on Board With Social Media Video Strategy

By Pete Stackpole on Aug 20th, 2019

Americans don’t read as much as they used to. The hard data is questionable given that survey respondents tend to exaggerate because they think it makes them look dumb, but it’s a clear trend that will likely never be reversed - unless there’s a prolonged electrical grid…

Stackpole Wins at SIA International Marketing & Advertising Awards

By Pete Stackpole on Aug 6th, 2019

Stackpole is pleased to announce that the agency recently won three Summit Creative Awards at this year’s SIA International Marketing & Advertising Awards. The Summit International Awards honors “the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.” The organization’s Summit Creative…

Geofencing and Location-Based Marketing

By Pete Stackpole on Jul 2nd, 2019

People are talking about geofencing, and the applications and opportunities are pretty far-reaching, across a number of industries. A quick definition before we jump in: Geofencing involves the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when…

A Winning Trifecta of Targeted TV Spots

By Pete Stackpole on Jun 20th, 2019

Stackpole recently conceptualized, scripted, produced and directed a series of 30-second television spots depicting a diverse cross-section of Cape Ann Savings Bank customers as they went about their day amongst the iconic beauty of well-known Cape Ann locations. The common thread weaving all three spots together was…

10 Things to Consider While Implementing Marketing Automation

By Pete Stackpole on May 17th, 2019

Stackpole & Partners is a privately-owned integrated marketing and branding agency servicing a wide variety of businesses for the past 25 years. We combine strategic discipline, creative talent, and actionable initiatives to build leading brands that drive growth for our customers. Our expertise

Stackpole Presents at Financial Brand Forum Under the Bright Lights of Vegas

By Pete Stackpole on Apr 8th, 2019

Sure, the slogan says otherwise, but there are times when it’s best that what happens in Vegas doesn’t stay in Vegas. In this case, we’re fine with National exposure. The Stackpole team is banking on that as they deliver their breakout presentation on Marketing Automation at this…

Another Great SIA Awards Showing for Stackpole

By Pete Stackpole on Feb 20th, 2019

Stackpole takes home two Golds at this years’ Service Industry (SIA) Awards for two campaigns created for client Vermont Federal Credit Union (VFCU). Winning Gold in the “Newspaper Advertising Series” category, this print and outdoor campaign celebrated VFCU’s recent designation as Vermont’s “Best-In-State Credit Union.” The ads…

Stackpole’s Work for Taylor Bank Wins Big at SIA Awards

By Pete Stackpole on Feb 8th, 2019

Last year saw a strong performance by Stackpole at the Service Industry Advertising (SIA) Awards competition and this year was no different. Stackpole’s work for Delaware’s Taylor Bank was honored for its rebranding campaign, winning the following awards and more: Gold for “Total Public Relations Campaign” and…

Seven Proven Steps for Digital Campaign Success

By Pete Stackpole on Jan 31st, 2019

The world of digital marketing is complex and ever-changing, with new and interesting channels seemingly around every turn. It’s easy to get excited about your digital campaigns, but for many organizations, it’s understandably also easy to get lost in the confusion this environment can create. If your…

Social Media for Law Firms

By Pete Stackpole on Nov 16th, 2018

Most important considerations The following highlights some important for law firms considering social media or looking to ramp up their social media efforts. Social media helps you meet your audience where they live and facilitates: Real engagement with your prospects and customers The chance to build solid,…

Social Media for Banks and Credit Unions

By Pete Stackpole on Oct 25th, 2018

Three Important Considerations It used to be that many in banking considered social media a waste of time. But times have changed, and more and more banks have come to the conclusion that social media is indeed not a waste of time, but rather an imperative. They’ve…

McLane Middleton Recruitment Video

By Pete Stackpole on Aug 29th, 2018

Stackpole Video Recruits for Respected Law Firm Many law firms are finding it a challenge to recruit and retain millennial attorneys, and most realize they need to figure it out in a hurry. Recent studies show that by 2020 half the workforce in the US will consist…

Stackpole Takes Silver and Bronze at Summit Creative Awards

By Pete Stackpole on Aug 3rd, 2018

Stackpole is pleased to announce that the agency won two Summit Creative Awards at this year’s SIA International Marketing & Advertising Awards. The Summit International Awards honors “the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.” The organization’s Summit Creative Award…

Voice-Activated Search & SEO

By Pete Stackpole on Jul 19th, 2018

It wasn’t all that long ago that people speaking into devices to tell machines what to do was the stuff of science fiction (who can forget Captain Kirk speaking to his ship’s computer on Star Trek?). When it became reality, speech recognition technology quickly changed much in…

Proof that Geography Doesn’t Matter When Choosing a Marketing Agency

By Pete Stackpole on Jul 12th, 2018

There are a lot of really important considerations for a company looking to partner with an advertising or marketing agency, and there’s no shortage of lists available online offering guidance. Of course, much of what goes into choosing an agency depends on the specific requirements of an…

Account-Based Marketing: Eliminates Waste and Streamlines the Funnel

By Mia Thurlow on May 16th, 2018

Some decades back in automobile manufacturing, the Toyota Production, or Lean Manufacturing Methodology as it has become more commonly known, radically changed the car-making industry. Account Based Marketing (ABM) looks to achieve some of the same benefits, and helps to improve marketing and sales efficiency while reducing…

Stackpole Takes First Place at LMA Awards

By Leanne Heller on May 8th, 2018

Stackpole is excited to announce that the agency has won First Place in the “Communications: Brand Enhancement” category at this year’s LMA (Legal Marketing Association) Your Honor Awards. Agency president and founder Pete Stackpole was given the award representing work performed for the Hawai‘i-based law firm, Goodsill. “What a…

Stackpole Receives NEFMA Award for Norwood Bank Campaign

By Leanne Heller on Apr 27th, 2018

At its 2018 NEFMA Best in Marketing Awards Dinner, the New England Financial Marketing Association announced its winners. Everyone at Stackpole was thrilled to learn that the agency took second place in the Outdoor Advertising category for its Boundless Banking campaign, created for the longtime client, Norwood…

An Integrated Brand Integrated Campaign for Merchants Fleet – Financial Services

By Leanne Heller on Apr 26th, 2018

Thanks to its premier product and service offerings, an unending commitment to stellar customer service and the expertise of longtime marketing partner Stackpole, Merchants has grown to be one of the top ten fleet management companies in the US. In an industry where the current climate is…

Engaging New Brand Launch for a FinTech Startup

By Leanne Heller on Apr 5th, 2018

“Every so often, new technology comes along that changes everything. Welcome to every so often.” That line, created by Stackpole as the lead thought of its brand campaign, aptly sums up the arrival of Vetter on the digital lending scene. Never before has a solution so streamlined…

Stackpole Launches Integrated Branding Campaign for The Lowell Five

By Leanne Heller on Dec 15th, 2017

Being one of the best lending institutions in the Merrimack Valley allowed Lowell Five to position as a premier institution—and they wanted people to know it. That’s why when they asked us to help enhance the bank’s brand perception and build awareness around the fact that Lowell…

How Radius Bank Redefined Itself as the “Everywhere” Bank

By Leanne Heller on May 19th, 2017

It’s always great to see the Stackpole team efforts pay off for our clients. Just a few short years ago, Radius Bank had six branches and was operating under the name First Trade Union Bank. Today, the bank has achieved its goal of becoming an all-digital retail…

Stackpole Client First Trade Union Bank Honored with Four Awards at NEFMA Gala

By Leanne Heller on Sep 30th, 2013

The Stackpole team is honored to have received two gold and two bronze awards for their advertising campaigns for client First Trade Union Bank at the New England Financial Marketing Awards Gala. The event was held on September 26th in the Grand Ballroom at the Sheraton Framingham Hotel &…

We help brands identify the often hard-to-define intangibles that set them apart, and then craft and effectively tell their stories across any and all appropriate channels. It’s what we do, and we’d like to do it for you.

112 Parker Street
Newburyport, MA 01950
Tel: 978.463.6600