We are proud and honored to be the recipient of a Silver Award from The Summit International Awards (SIA)! SIA are International creative, marketing and advertising awards honoring the best of web, design, video, advertising, interactive, mobile and social marketing from creative agencies worldwide.
The winning Tally by Taylor Bank Complete Branding Campaign consists of branding and logo design, animated video, TV, radio, digital, print and in-branch signage.
STRATEGY:
Because Taylor Bank had not traditionally been known as a technology-first bank, Stackpole named and branded the entire new digital banking experience – Tally by Taylor Bank – utilizing existing recognizable Taylor brand components and a name that would visually and audibly tie back to the Taylor brand in a way that felt both familiar and new. The new Tally brand was promoted heavily in-branch using interior and exterior signage, “Ask Us About Tally” buttons for all in-branch staff, and lobby TV screens. Externally, Tally was included in all outbound marketing assets including TV, radio, and print, and Tally-specific video advertising was produced for social media to target in-market audience segments seeking a more convenient way to conduct their banking.
