Dos and Don’ts: Building a Social Media Strategy

06.16.2021

Did you know that between Facebook and Snapchat alone there are 16 billion video views every day? How on earth do you make your brand stand out in this infinite ocean of messaging? By providing value, that’s how.Aside from using hard analytics to measure, there’s no better way

Massachusetts Banks Partner to Launch Innovative Financial Literacy Website for High School Students

02.03.2021

Eight local banks who have long supported financial literacy in Massachusetts public schools have formed a partnership to bring a popular event virtually to students this spring.  High school students throughout Massachusetts can participate in the Credit for Life Fair this spring via a responsive website, creditforlife.org, currently

Winning Bank Merger Strategies Part 1: Engage Customers

01.15.2021

Having a strong merger communication strategy is critical to the bank’s customer experience throughout the transition. Communicating effectively with your customers before, during and after a merger is critical to a banks success. The following offers tips for making sure your current customers will be your future customers.

Winning Bank Merger Strategies Part 2: Employee Buy-in

01.05.2021

Effective communications to both your employees and your customers are vital to success, but knowing where to begin when developing a strategy is not always clear-cut. Aligning your staff What good is a merger strategy if your employees aren’t on board? Mergers can result in employee turnover if

Successful Bank Mergers Begin With Your Brand

01.02.2021

Bank mergers require a sound brand strategy, a common vision, and clear, concise communications. Before you begin creating strategies to communicate with your key stakeholders, there’s one vitally important consideration we can’t stress enough. Your brand. The importance of the brand Before you launch any communications initiatives around

Is Your Bank Brand Still Relevant Post-Pandemic?

12.22.2020

There’s no question that the rapid adoption of digital banking has been fueled by the absolute necessity for customers to bank from home through the pandemic, thus creating the most disruptive era the industry has seen in a long, long time. As we return to normalcy, people’s banking

How Do You Set a Bank Marketing Budget?

09.10.2019

Objectively Speaking, Rethink the Formula If there’s anything a bank marketing professional can say with absolute certainty these days, it’s that nothing is certain. Quite simply, the tried and true rules of the past don’t apply anymore. In this transformative age, the rules have changed. That’s certainly true

Geofencing and Location-Based Marketing

07.02.2019

People are talking about geofencing, and the applications and opportunities are pretty far-reaching, across a number of industries. A quick definition before we jump in: Geofencing involves the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a

A Winning Trifecta of Targeted TV Spots

06.20.2019

Stackpole recently conceptualized, scripted, produced and directed a series of 30-second television spots depicting a diverse cross-section of Cape Ann Savings Bank customers as they went about their day amongst the iconic beauty of well-known Cape Ann locations. The common thread weaving all three spots together was the

10 Things to Consider While Implementing Marketing Automation

05.17.2019

Stackpole & Partners is a privately-owned integrated marketing and branding agency servicing a wide variety of businesses for the past 25 years. We combine strategic discipline, creative talent, and actionable initiatives to build leading brands that drive growth for our customers. Our expertise

Seven Proven Steps for Digital Campaign Success

01.31.2019

The world of digital marketing is complex and ever-changing, with new and interesting channels seemingly around every turn. It’s easy to get excited about your digital campaigns, but for many organizations, it’s understandably also easy to get lost in the confusion this environment can create. If your digital

Social Media for Banks and Credit Unions

10.25.2018

Three Important Considerations It used to be that many in banking considered social media a waste of time. But times have changed, and more and more banks have come to the conclusion that social media is indeed not a waste of time, but rather an imperative. They’ve grasped

McLane Middleton Recruitment Video

08.29.2018

Stackpole Video Recruits for Respected Law Firm Many law firms are finding it a challenge to recruit and retain millennial attorneys, and most realize they need to figure it out in a hurry. Recent studies show that by 2020 half the workforce in the US will consist of

Voice-Activated Search & SEO

07.19.2018

It wasn’t all that long ago that people speaking into devices to tell machines what to do was the stuff of science fiction (who can forget Captain Kirk speaking to his ship’s computer on Star Trek?). When it became reality, speech recognition technology quickly changed much in our

Proof that Geography Doesn’t Matter When Choosing a Marketing Agency

07.12.2018

There are a lot of really important considerations for a company looking to partner with an advertising or marketing agency, and there’s no shortage of lists available online offering guidance. Of course, much of what goes into choosing an agency depends on the specific requirements of an organization,

Account-Based Marketing: Eliminates Waste and Streamlines the Funnel

05.16.2018

Some decades back in automobile manufacturing, the Toyota Production, or Lean Manufacturing Methodology as it has become more commonly known, radically changed the car-making industry. Account Based Marketing (ABM) looks to achieve some of the same benefits, and helps to improve marketing and sales efficiency while reducing wasted

Stackpole Takes First Place at LMA Awards

05.08.2018

Stackpole is excited to announce that the agency has won First Place in the “Communications: Brand Enhancement” category at this year’s LMA (Legal Marketing Association) Your Honor Awards. Agency president and founder Pete Stackpole was given the award representing work performed for the Hawai‘i-based law firm, Goodsill. “What a thrill

Stackpole Receives NEFMA Award for Norwood Bank Campaign

04.27.2018

At its 2018 NEFMA Best in Marketing Awards Dinner, the New England Financial Marketing Association announced its winners. Everyone at Stackpole was thrilled to learn that the agency took second place in the Outdoor Advertising category for its Boundless Banking campaign, created for the longtime client, Norwood Bank.

An Integrated Brand Integrated Campaign for Merchants Fleet – Financial Services

04.26.2018

Thanks to its premier product and service offerings, an unending commitment to stellar customer service and the expertise of longtime marketing partner Stackpole, Merchants has grown to be one of the top ten fleet management companies in the US. In an industry where the current climate is one

Engaging New Brand Launch for a FinTech Startup

04.05.2018

“Every so often, new technology comes along that changes everything. Welcome to every so often.” That line, created by Stackpole as the lead thought of its brand campaign, aptly sums up the arrival of Vetter on the digital lending scene. Never before has a solution so streamlined the