Did you know that between Facebook and Snapchat alone there are 16 billion video views every day? How on earth do you make your brand stand out in this infinite ocean of messaging? By providing value, that’s how.Aside from using hard analytics to measure, there’s no better way
Apple recently announced updates to their data tracking that cement the trend towards restricting consumer data access. While users are celebrating, advertisers wonder how this trend will impact the efficacy of their digital ad buys in the future. The current rollout applies to tracking within apps, not web-based
In 2008, just 10% of Americans had a social media profile, according to the statistics portal, Statista. A decade later, that number has spiked to 77%. As fast as the numbers have changed, so have the overall big players. MySpace, for example, passed Google in 2006 to become
Americans don’t read as much as they used to. The hard data is questionable given that survey respondents tend to exaggerate because they think it makes them look dumb, but it’s a clear trend that will likely never be reversed - unless there’s a prolonged electrical grid blackout.
Most important considerations The following highlights some important for law firms considering social media or looking to ramp up their social media efforts. Social media helps you meet your audience where they live and facilitates: Real engagement with your prospects and customers The chance to build solid, lasting