We are proud and honored to be the recipient of a Silver Award from The Summit International Awards (SIA)! SIA are International creative, marketing and advertising awards honoring the best of web, design, video, advertising, interactive, mobile and social marketing from creative agencies worldwide.
The winning Cape Ann Bank video campaign consists of a rotation of three separate spots highlighting three distinct Lines-of-Business: Retail Banking, Business Banking, and Trusts and Financial Services.
STRATEGY:
The strategy behind the campaign is to build off the equity of a consistent in-market presence with high-production value television, and to cast the spots with local residents to increase the attention getting, engagement, and word of mouth generated when a local resident sees a friend or family member being featured or somewhere in the back- ground of these spots.
