New omni-channel marketing strengthens brand appeal among younger prospects and promotes new For Good Checking Account.

When you ask people why they choose Taylor Bank there are many answers but one resounding theme – “they’re good.” Good people. Good at what they do. They have good products with good rates. Good service. Good, convenient locations. Good. Good. Good.

But if you ask any Taylor Bank employee, they will all tell you that the most important ‘good’ attached to their brand is the good they do in the community. From clean-ups of endless miles of coastline along the Delmarva Peninsula to supporting STEM for middle school students in Accomack County – “Always here. For Good.” is more than just their tagline, it’s the mission that Taylor Bank employees live out daily.

Stackpole’s new campaign tackles this brand truth from three distinct angles. First, a new 30–second brand spot celebrates the convenience and simplicity of banking with Taylor Bank as an integral part of the fabric of the people and community they all call home. Next, three diverse and local businesses and their founders share the unique relationships they have forged with Taylor Bank as a critical part of their business success. And, finally, the third video promotes Taylor Bank’s new For Good Checking Account. A first-of-its-kind product that contributes a portion of every debit card transaction to local not-for-profit organizations at no cost to the clients.

The campaign, targeting both personal banking, and business banking prospects, launched earlier this month with CTV, Cable, OLV, Social Media, Print, and radio. New social media extensions are planned for later this fall.

We think the work is pretty ‘good.’