Media in the Time of COVID-19 [Infographic]


COVID-19 has shaken the foundation of our day-to-day life, its ramifications felt far and wide. At Stackpole we spent the better part of late March and early April radically adjusting our clients’ spring campaigns to better suit the unprecedented environment. Homeschooling, remote working, sheltering at home –– these

Digital Media Planning 2021: Considerations and Implications


In the marketing world, the past several years have been all about DIGITAL and DATA. You can’t have a meeting without buzzwords like “digital insights,” “digital safeguards,” and “data mining” infiltrating the conversation. It was a natural progression, following the conventional rule to “spend the marketing dollars where