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Winning Bank Merger Strategies Part 2: Employee Buy-in

01.05.2021

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Effective communications to both your employees and your customers are vital to success, but knowing where to begin when developing a strategy is not always clear-cut.

Aligning your staff
What good is a merger strategy if your employees aren’t on board? Mergers can result in employee turnover if not managed correctly. Employees who aren’t adequately informed often feel anxious about what will happen next and wonder if their positions are being replaced or eliminated. Upset employees can have a negative impact on your customers’ experiences with the bank. An effective and transparent communication plan can help mollify these risks.

Effective internal communications should cover:

  • Responsibilities during the transition period
  • Announcing the stakeholder team
  • Employee anxiety alleviation strategies
  • Ways for employees to feel valued and included
  • Problem resolution across multiple channels
  • Strategies on how to deal with customer experience
  • Potentially changing employee benefits
  • New protocols and processes being implemented
  • Any changes to the organizational structure

There’s no doubt – communicating effectively with your staff is absolutely crucial to merger success. The only thing as important is communicating effectively with your prospects and customers. And that’s what we’ll take a look at next time.

Download the complete copy of our “Bank Merger Communications” whitepaper to learn why communicating effectively with your customers is just as important as communicating with your employees, and consider some proven tips for dealing with internal matters.

Stackpole & Partners is a privately-owned integrated marketing and branding agency servicing a wide variety of businesses for the past 25 years. We combine strategic discipline, creative talent, and actionable initiatives to build leading brands that drive growth for our customers. Our expertise

We help brands identify the often hard-to-define intangibles that set them apart, and then craft and effectively tell their stories across any and all appropriate channels. It’s what we do, and we’d like to do it for you.

Stackpole
222 Merrimac Street
Newburyport, MA 01950
Tel: 978.463.6600
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