Announcing a new, brand-infused performance marketing superpower with the uniting of Stackpole with the Princeton Partners Group – filling the unmet needs of community banks and credit unions

 

Princeton Partners Group [PPG] is assuming majority stake in Stackpole, an award-winning creative agency specializing in marketing solutions for community banks and other financial institutions.

Together, the companies will provide enhanced banking business expertise and predictive audience, financial, and marketing data analytics to community banks and credit unions nationwide.

“This partnership marks an exciting new chapter for Stackpole and our clients,” said Peter Stackpole, President of Stackpole. “By combining our creative strengths with Princeton Partners Group’s marketing planning sophistication and data-driven performance expertise, we’re ready to deliver predictable ROI and redefine what’s possible for financial services marketing.”

“Uniting with Stackpole allows us to deliver unmatched value to community banks and other financial institutions,” said Tom Sullivan, Chairman of Princeton Partners Group, adding that the combined entity could “better address the transforming market in financial services, enabling our clients to compete more effectively with non-banks and digital-only banks and win the hearts, minds,  deposits, and business of Gen Z and Gen Alpha.”

“By combining our creative strengths with Princeton Partners Group’s marketing planning sophistication and data-driven performance expertise, we’re ready to deliver predictable ROI and redefine what’s possible for financial services marketing.”

Together we have deep experience helping banks and credit unions build their brands and grow their businesses

Brand Discovery & Positioning

a unique, experiential, and creative approach to discovering what your brand stands for among your customers, prospects, employees, and community that culminates in a clear, compelling, and differentiating brand value proposition.

Mergers & Acquisitions

proven marketing and communications strategies to help you ensure a smooth merger or acquisition both internally and externally.

Digital Transformation

helping traditional banks stay relevant with and acquire new, younger customers by repositioning their online offerings as technology-first, digital sub-brands.

Performance Marketing

double or triple your deposit and loan acquisition results with predictive, data-driven digital marketing strategies and campaigns.

Stackpole will continue to bring community banks and financial institutions the big ideas, branding solutions and advertising they need to compete in a fragmented and hyper-competitive marketplace:

  • Comprehensive Branding Solutions for community financial institutions, including creation of integrated brand identities after a merger or acquisition, development of new Digital Banking sub-brands, and re-branding
  • Award-winning, creative campaigns that differentiate CFIs and helps them take share from larger mega-banks
  • Expertise and sophistication in Payments, Online Banking and Digital go-to-market strategies to create sticky customers

About Princeton Partners Group

Princeton Partners Group is a management and holding company for independent, specialist marketing and communications agencies, created by the executive team of Princeton Partners, a full-service brand marketing agency founded in 1965.

PPG enables these best-in-class agencies to bring together their capabilities and deliver profitable customer growth and measurable marketing ROI for clients.