Digital banking transformation is here to stay, and likely one of the top things on your mind as disruptor banks and fintechs continue to encroach on your local customers and prospects. And even though you may not see the direct impact on your bank first hand, the onslaught of new apps, products, services and brands being offered has made it difficult to compete for mindshare.

That’s why it’s never been more important for banks and credit unions to formulate and deliver a compelling and differentiating brand value proposition with absolute clarity.  Banking is no longer about a place, but about an experience, and your brand needs to stand for an experience that’s relevant and meaningful to the incoming generation of digital natives.

The Stackpole Brand Workshop is a unique and creative approach to discovering what your brand really stands for among your customers, prospects, employees and community at large — and identifying how you’ll need to shape your brand to remain relevant and engaged with the banking customer of tomorrow.

    • We’ll engage your staff in fun and interactive workshop sessions to get them exploring all the dimensions of your brand and thinking about what your brand really means to your customers.
    • We’ll survey your customers to gauge how your internal employee perceptions map with their day-to-day experiences with your bank, and how they think you stack up to the competition.
    • We’ll get out on the town for one-on-one interviews with community members to learn what’s important to them, and how your FI can impact them in meaningful ways.

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Check out some of our rebranding!