That’s why it’s never been more important for banks and credit unions to formulate and deliver a compelling and differentiating brand value proposition with absolute clarity.  Banking is no longer about a place, but about an experience, and your brand needs to stand for an experience that’s relevant and meaningful to the incoming generation of digital natives.

The Stackpole Brand Workshop is a unique and creative approach to discovering what your brand really stands for among your customers, prospects, employees and community at large — and identifying how you’ll need to shape your brand to remain relevant and engaged with the banking customer of tomorrow.

• • We’ll engage your staff in fun and interactive workshop sessions to get them exploring all the dimensions of your brand and thinking about what your brand really means to your customers.
  • We’ll survey your customers to gauge how your internal employee perceptions map with their day-to-day experiences with your bank, and how they think you stack up to the competition.
  • We’ll get out on the town for one-on-one interviews with community members to learn what’s important to them, and how your FI can impact them in meaningful ways.