When history is written (or videotaped) about the first half of this century, a huge chunk will be devoted to this incredibly fast-growing organism called social media. In 2008, just 10% of Americans had a social media profile, according to the statistics portal, Statista. A decade later, that number has spiked to 77%.
As fast as the numbers have changed, so have the overall big players. MySpace, for example, passed Google in 2006 to become the most popular site on the Internet. Where is it now? You can start looking with a shovel.
But you’re interested in the here and now. For you geography buffs, let’s keep this simple. Facebook is like the United States. It’s dominant, loud and a melting pot of special interests. But is it a good place for companies to invest in social media video marketing? Consider that social media ad spending is projected to climb over $18 billion this year, and Facebook has an 84% slice of the pie, says Sprout Social.
As big as it is, Facebook is not the ideal platform for all marketers. As the number of social networking sites have morphed and established their niche audience, this segmentation has made it easier to identify where your audience hangs out and create a video to reach them there. View the infographic below to see a breakdown of the social channel demographics and video preferences:
Still not sure if video is right for your social program? Learn about all the benefits and how the right video can help increase traffic and drive conversions in our recent post: “How to Get On Board With Social Media Video Strategy“. Or, reach out to our team. We’d love to talk video marketing with you!
We help brands identify the often hard-to-define intangibles that set them apart, and then craft and effectively tell their stories across any and all appropriate channels. It’s what we do, and we’d like to do it for you.