Dos and Don’ts: Building a Social Media Strategy

06.16.2021

Did you know that between Facebook and Snapchat alone there are 16 billion video views every day? How on earth do you make your brand stand out in this infinite ocean of messaging? By providing value, that’s how.Aside from using hard analytics to measure, there’s no better way

Where To Invest In Social Media Video Marketing [INFOGRAPHIC]

10.01.2019

In 2008, just 10% of Americans had a social media profile, according to the statistics portal, Statista. A decade later, that number has spiked to 77%. As fast as the numbers have changed, so have the overall big players. MySpace, for example, passed Google in 2006 to become

How to Get on Board With Social Media Video Strategy

08.20.2019

Americans don’t read as much as they used to. The hard data is questionable given that survey respondents tend to exaggerate because they think it makes them look dumb, but it’s a clear trend that will likely never be reversed - unless there’s a prolonged electrical grid blackout.

Social Media for Law Firms

11.16.2018

Most important considerations The following highlights some important for law firms considering social media or looking to ramp up their social media efforts. Social media helps you meet your audience where they live and facilitates: Real engagement with your prospects and customers The chance to build solid, lasting

Social Media for Banks and Credit Unions

10.25.2018

Three Important Considerations It used to be that many in banking considered social media a waste of time. But times have changed, and more and more banks have come to the conclusion that social media is indeed not a waste of time, but rather an imperative. They’ve grasped