2019 ABA Bank Marketing Award Winner
We’re excited to share that our work with Cape Ann Savings Bank on their “This Is Where I Bank” campaign is the 2019 American Bankers Association Winner, under $500M asset category! Winning videos were scored in the areas of Creativity, Production value and the Message. Watch the winning video below.
For this campaign our team leveraged the bank’s broad range of retail, business and investment services – coupled with a long-established personal touch approach to customer service – to devise creative that emphasized Cape Ann Savings Bank’s irreplaceable role in helping area residents plan for and finance important milestones. We’re extremely proud of the work we did we for this campaign and encourage you to check out the videos and learn by reading the case study here.