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Stackpole Wins at SIA International Marketing & Advertising Awards

08.06.2019

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Stackpole is pleased to announce that the agency recently won three Summit Creative Awards at this year’s SIA International Marketing & Advertising Awards.

The Summit International Awards honors “the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.” The organization’s Summit Creative Award (SCA) specifically celebrates the best in those categories “from firms under $30 million in billings.”

Stackpole received two silver and one bronze SCA for its recent work for clients Cape Ann Savings Bank, Taylor Bank, and McLane Middleton law firm.

Stackpole’s “This is Where I Bank” television campaign for Cape Ann Savings Bank captured a Silver Award. The agency conceptualized, scripted, produced and directed a series of 30-second television spots featuring a diverse cross-section of CASB customers living and working along Cape Ann’s iconic rocky coast. Enticing visuals and energetic editing work effectively to make the spots memorable and homespun.

The spots were recognized for enhancing the bank’s pivotal role in the region’s economic vibrancy by featuring relatable real-life residents, each at a different place in their personal and professional lives. Regardless of their banking needs, the spots make clear, each can proudly proclaim, “This is Where I Bank.”

The agency also received a Silver SIA for a recruitment video produced for the New Hampshire-based law firm McLane Middleton. Knowing that law firms are finding it challenging to recruit and retain millennial attorneys, McLane Middleton turned to Stackpole not only for its expertise in producing the best-in-class videos but because of the agencies research-based and strategic approach to marketing to particular audiences.

In this case, Stackpole uncovered data indicating that millennial attorneys were more greatly influenced by a firm’s brand, culture, and philosophy than previous generations. Knowing this, Stackpole’s experience in deploying video as a branding tool turned out to be the perfect fit.

The Stackpole team was confident that a beautifully shot and seamlessly edited video, where attorneys speak of their relationships and positive experiences with McLane Middleton would communicate vital brand attributes to recruits in a powerful and persuasive way. The award jury at SIA agreed!

In the Bronze category, the Stackpole team’s rebranding work for Taylor Bank was recognized. Taylor Bank is a prominent fixture on the Delmarva Peninsula, with branch locations throughout Maryland, Delaware and Virginia — the three states that make up the Delmarva Peninsula.

Stackpole created a thoughtfully designed new logo—familiar yet refreshed and modernized with a new typeface and an accompanying graphic element that is emblematic of the famed Delmarva peninsula itself. The agency paired the new logo with a new tagline—“Always Here. For Good.”—to underscore Taylor’s commitment to its customers.

When it came time to share the new logo with area residents, Stackpole encouraged Taylor to think outside the box. In fact, Stackpole encouraged Taylor to think outside the building! What better way to engage and include the community in the launch of the new brand identity than by unveiling the Taylor Bank logo—as a massive 5 acre corn maze—in a local cornfield! Stunning aerial footage of the logo corn maze was shared via local television reporting and social media channels and was used to host a special logo reveal event.

Stackpole’s ability to think big resulted in an impressive turnout for the bank and this type of creative thinking likewise impressed the judges at the Summit Creative Awards.

We help brands identify the often hard-to-define intangibles that set them apart, and then craft and effectively tell their stories across any and all appropriate channels. It’s what we do, and we’d like to do it for you.

Stackpole
222 Merrimac Street
Newburyport, MA 01950
Tel: 978.463.6600
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