Stackpole recently conceptualized, scripted, produced and directed a series of 30-second television spots depicting a diverse cross-section of Cape Ann Savings Bank customers as they went about their day amongst the iconic beauty of well-known Cape Ann locations.
The common thread weaving all three spots together was the message that regardless of where they were in their life’s journey—first-time home buyer, expectant parent, new business owner, retiree—each of the individuals depicted could confidently assert, “This is where I bank!” Engaging travelogue meets homespun testimonial!
The television spots worked to further enhance Cape Ann Saving Bank’s pivotal contribution to the region’s economic vibrancy by featuring customers in post-card perfect locales along Cape Ann’s rocky and historic coast as they expressed how CASB’s customer-centric array of personal and business banking solutions offered exactly what they needed to make their dreams a reality.
And to augment the impact of these television spots, Stackpole spearheaded the design and content creation of a full suite of supporting digital and print assets in support of the “This Is Where I Bank” campaign.
We help brands identify the often hard-to-define intangibles that set them apart, and then craft and effectively tell their stories across any and all appropriate channels. It’s what we do, and we’d like to do it for you.