Effective communications to both your employees and your customers are vital to success, but knowing where to begin when developing a strategy is not always clear-cut.
Aligning your staff What good is a merger strategy if your employees aren’t on board? Mergers can result in employee turnover if not managed correctly. Employees who aren’t adequately informed often feel anxious about what will happen next and wonder if their positions are being replaced or eliminated. Upset employees can have a negative impact on your customers’ experiences with the bank. An effective and transparent communication plan can help mollify these risks.
Effective internal communications should cover:
Responsibilities during the transition period
Announcing the stakeholder team
Employee anxiety alleviation strategies
Ways for employees to feel valued and included
Problem resolution across multiple channels
Strategies on how to deal with customer experience
Potentially changing employee benefits
New protocols and processes being implemented
Any changes to the organizational structure
There’s no doubt – communicating effectively with your staff is absolutely crucial to merger success. The only thing as important is communicating effectively with your prospects and customers. And that’s what we’ll take a look at next time.
Download the complete copy of our “Bank Merger Communications” whitepaper to learn why communicating effectively with your customers is just as important as communicating with your employees, and consider some proven tips for dealing with internal matters.
Stackpole & Partners is a privately-owned integrated marketing and branding agency servicing a wide variety of businesses for the past 25 years. We combine strategic discipline, creative talent, and actionable initiatives to build leading brands that drive growth for our customers. Our expertise
