The recent article in Boston Globe highlights the importance and uncertainty of brand safety in the digital world. It’s the dreaded call that no client wants to get – your ad has been seen in some unanticipated environment. In more traditional media channels a brand (or media planner) can predict exactly where and when an ad will be placed. They have control over the environment and the messaging. Some say the digital world is the wild west with far too little quality control. The truth is, a lot of work has been done to assure these issues are the objection, not the rule. Publishers and agencies have continued to impress upon the industry as a whole the importance of the topic, and we’d venture to say that 90% of the time it works out. But, it is not a perfect science and that slim margin for error has many marketers feeling skittish when authorizing any sort of buy through exchanges or networks. As agency partners it is incumbent for us to do the best we can to safeguard our brands by using trusted media partners, proactively black listing questionable sites and ongoing campaign monitoring. However, any time a non-site direct buy is placed, there is no way to completely exclude the possibility that a banner will be served outside of an approved site list. Some might say it is the cost of doing business in the digital world.
We are excited to announce that Stackpole has been selected by one of Hawaii’s top law firms, Goodsill Anderson Quinn & Stifel, to create and launch a new global branding strategy. Our comprehensive expertise in legal marketing—from law firms to legal tech—trumped any concerns about geography (although there are far more similarities between the two locations than you’d think) in the decision process.
Goodsill Andersen Quinn & Stifel, based in Honolulu, is the third largest firm in Hawaii, and boasts a long list of practice areas ranging from maritime law to environmental, immigration and land use litigation. The Stackpole team will travel to Hawaii this month to perform an intake with key voices in the organization and conduct detailed brand perception analysis to identify the firm’s unique mission, vision, culture and core strengths. This will be just the first step in creating a brand strategy that strongly represents the firm and differentiates it from its competitors.
“We have a talented team with extensive legal and business-to-business experience,” said Stackpole President & Founder Pete Stackpole. “Identifying what makes our clients unique, and then translating that into a strong branding story is what we do best. Goodsill Andersen Quinn & Stifel has such an extensive range of expertise, it will be an exciting challenge to build upon and elevate its world-class standing in the Honolulu region and beyond.”
Norwood Bank’s “Boundless Banking” introductory campaign was honored by the New England Financial Marketing Association at their 2016 “Best in Marketing” Awards show. The Bank received 1st place in the Creative Assets: Outdoor Advertising category, in a field of great financial marketing work.
Stackpole is proud to work with innovative bank marketers like those at Norwood Bank, allowing us to form a partnership that produces great work from our collective team.
When we began our relationship with Johnson O’Connor Feron & Carucci, we knew there was something special brewing. This accounting firm, with the personality of an ad agency and the expertise of the Big Four, was ready to mix things up in their industry and we were happy to help make that happen.
With a fresh look and an awesome new site, Johnson O’Connor is poised to continue their growth—with a brand that represents their dynamic, unique personality.
As an agency, we aim to forge strategic relationships with our clients that push both our team and clients to develop first-rate creative. And our partnership with Johnson O’Connor was just that: a true collaborative partnership that allowed us to do great work for a great client.
We were excited to present the new brand at Johnson O’Connor’s firm day in early January, and proud to display the work that was borne of our collective efforts over the course of 2015.
Stackpole has been awarded a rebranding assignment for Johnson O’Connor Feron & Carucci, a leading regional accounting firm based in Massachusetts. Stackpole will develop a brand strategy, new logo and brand identity system, as well as design and build a new responsive design website for the firm
According to Stephen Feron, Managing Partner at Johnson O’Connor Feron & Carucci, “Stackpole is known for their collaborative approach. We know they will dive in and partner with us to help us redefine our brand so it reflects the progressive and distinguished firm that we are.”
“We are excited about this opportunity. As experts in the professional services category we are confident that our disciplined strategic approach will deliver a valuable brand strategy that will yield positive results for Johnson, O’Connor, Feron and Carrucci ,” said Pete Stackpole, President at Stackpole.
Founded in 1995 and located in downtown Newburyport, Stackpole is a full-service strategic marketing communications agency, serving clients throughout the United States. Stackpole has extensive experience and expertise unique to the banking, finance, wealth management and professional services categories. The agency has partnered with national clients such as LexisNexis, Wolters Kluwer and Holland & Knight, as well as New England–based businesses including Rudman Winchell, Radius Bank, Fiduciary Trust, Merchants Fleet Management and Nutter McClennen & Fish.
The agency works with each client to define their unique brand strategy, and develops integrated, multichannel marketing strategies that utilize the right mix of traditional and digital marketing initiatives based on the client’s specific marketing challenge. More information about the expert team at Stackpole and their award-winning work can be found at www.stackpolepartners.com.
We’re excited to share the news of our recent partnership with SharpSpring!
This strategic alliance allows us to combine our time-tested content marketing expertise with an industry-leading marketing automation platform — empowering our clients with everything they need to efficiently deliver relevant content, track engagement, nurture leads and turn prospects into customers.
Stackpole is honored to have won 2 Gold and 1 Bronze Financial Marketing Awards, handed out at the Annual Awards Event held on September 23rd at Mohegan Sun Casino. Stackpole accepted the awards for work on behalf of Radius Bank, Cape Ann Savings Bank and Georgetown Bank. Stackpole FMA awards included:
• Gold: Radius Bank – Branding
• Gold: Georgtown Bank– Service
• Bronze: Cape Ann Savings Bank – Branding
“It’s always nice to receive affirmation of our great work from other marketing communications professionals— those who served on the panel of judges. These awards are a huge nod to the talented team at Stackpole, and to the tremendous support of our clients ” said agency President & Founder Pete Stackpole.
The New England Financial Marketing Awards began in 2013 and are open to all banks, credit unions and mortgage providers in Massachusetts, Connecticut, Vermont, Maine, Rhode Island and New Hampshire The panel of judges is comprised of bank marketing professionals from outside of New England to avoid local bias, and work is judged for it’s ability to deliver on key objectives, strategy, creative execution and results. About Stackpole Located in downtown Newburyport, Stackpole is a full-service strategic marketing communications firm servicing clients throughout the United States. Stackpole has provided its services to national clients such as LexisNexis, Wolters Kluwer, Merchants Fleet Management, and Holland & Knight, as well as to New England businesses including Radius Bank, Fiduciary Trust Company, Johnson, O’Connor, Feron & Carucci, Watertown Savings Bank, RudmanWinchell and Nutter McClennen & Fish.
At Radius Bank, it’s all about virtual banking, with innovative programs and a focus on the customer experience as the primary drivers for future growth.Radius knew that a responsive website experience was the next step in capturing increasingly mobile customers, and tailored their web experience to meet the demand. The website functions as its central banking hub, and the responsive experience was designed to be uniform—for customers who conduct their business from their laptop, tablet, or mobile phone.
Stackpole’s design for the Radius Bank website has been recognized by industry website The Financial Brand as one of 25 Inspirational Responsive Banking Website Designs. We are proud to have had our work included on this list along with so many other great site designs, and think that this is just further proof of the great work produced as a result of a constructive agency-client partnership.
February 11, 2015 (Newburyport, Mass.) – Stackpole & Partners, a full-service marketing communications agency, is honored to have won 10 Service Industry Advertising Awards (SIAA) for work on behalf of Radius Bank, Merchants Fleet Management and Georgetown Bank. Winners were announced February 2 after a national panel of judges reviewed more than 1,500 submissions.
Stackpole & Partners SIAA awards included Gold Medals for:
The agency received additional awards for Georgetown Bank’s integrated marketing campaign and several other Radius Bank digital media campaigns.
“Every one of our SIAA submissions for client work won an award which is a huge credit to our team and our clients,” said agency President & Founder Pete Stackpole.
The SIAA Awards began in 2003 to recognize advertising excellence in the service industry. SIAA submissions are judged on execution, creativity, quality, consumer appeal and overall break-through advertising content. This year, more than 400 agencies and 700 institutions participated.
About Stackpole & Partners
Located in downtown Newburyport, Stackpole is a full-service strategic marketing communications firm servicing clients throughout the United States. Stackpole has provided its services to national clients such as LexisNexis, Wolters Kluwer, Merchants Fleet Management, and Holland & Knight, as well as to New England businesses including Radius Bank, Watertown Savings Bank, Georgetown Bank and Nutter McClennen & Fish.
Advertising and media veteran Erin Bilenchi joins Stackpole as Media Director, after a 15-year tenure at two of Boston’s top ad agencies. In her new role, Erin will parlay her rich media expertise garnered at Arnold and Mullen to Stackpole, helping to increase the agency’s market presence and dial up media services to existing clients. Erin has worked across a variety of business verticals for such high-profile clients like Timberland, Citizens Bank, Ocean Spray and match.com Most recently at Mullen, Erin’s focus was on Media Research, leveraging the power of syndicated and custom research to inform better media strategies.
Erin is ready to bring her fresh approach to media planning to Stackpole, confident her wealth of experience will translate into tangible success for her clients. “After being part of the large agency machine for many years, I am excited to see how nimble and responsive a smaller shop can be,” Erin said. “There is an entrepreneurial spirit and optimism here that is refreshing.”
Erin’s strategic approach and ability to translate client objectives into smart and compelling media opportunities is a perfect complement to the Stackpole mission. “We view media as a strategic component of a broader communications mix, and Erin has just the right skill set and client focus to take us to that next level,” said agency President Pete Stackpole. “We couldn’t be any more excited to have Erin on board.”