2019 ABA Bank Marketing Award Winner

09.25.2019

We’re excited to share that our work with Cape Ann Savings Bank on their “This Is Where I Bank” campaign is the 2019 American Bankers Association Winner, under $500M asset category! Winning videos were scored in the areas of Creativity, Production value and the Message. Watch the winning

How Do You Set a Bank Marketing Budget?

09.10.2019

Objectively Speaking, Rethink the Formula If there’s anything a bank marketing professional can say with absolute certainty these days, it’s that nothing is certain. Quite simply, the tried and true rules of the past don’t apply anymore. In this transformative age, the rules have changed. That’s certainly true

How to Get on Board With Social Media Video Strategy

08.20.2019

Americans don’t read as much as they used to. The hard data is questionable given that survey respondents tend to exaggerate because they think it makes them look dumb, but it’s a clear trend that will likely never be reversed - unless there’s a prolonged electrical grid blackout.

Stackpole Wins at SIA International Marketing & Advertising Awards

08.06.2019

Stackpole is pleased to announce that the agency recently won three Summit Creative Awards at this year’s SIA International Marketing & Advertising Awards. The Summit International Awards honors “the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.” The organization’s Summit Creative Award

A Winning Trifecta of Targeted TV Spots

06.20.2019

Stackpole recently conceptualized, scripted, produced and directed a series of 30-second television spots depicting a diverse cross-section of Cape Ann Savings Bank customers as they went about their day amongst the iconic beauty of well-known Cape Ann locations. The common thread weaving all three spots together was the

Engage Customers During The Bank Merger, Keep Them After

02.27.2019

Having a strong merger communication strategy is critical to the bank’s customer experience throughout the transition. In Part 2, we outlined the importance of effective communications with your staff during a merger and offered proven steps for getting and keeping your team informed and on board with your initiative.

Another Great SIA Awards Showing for Stackpole

02.20.2019

Stackpole takes home two Golds at this years’ Service Industry (SIA) Awards for two campaigns created for client Vermont Federal Credit Union (VFCU). Winning Gold in the “Newspaper Advertising Series” category, this print and outdoor campaign celebrated VFCU’s recent designation as Vermont’s “Best-In-State Credit Union.” The ads named

Winning Bank Merger Strategies Require Employee Buy-In

02.19.2019

Effective communications to both your employees and your customers are vital to success, but knowing where to begin when developing a strategy is not always clear-cut. In Part 1, we set the stage for the difficulties financial institutions regularly find themselves dealing with when they attempt to merge with

Stackpole Welcomes Webster Five as Its Newest Client

02.14.2019

Stackpole is pleased to announce that the agency has been officially named the agency-of-record for Webster Five, recently voted “Best Bank in Central Massachusetts”. Stackpole will support Webster Five in its on-going efforts to strategically broaden its outreach and messaging efforts. “Webster Five is all of what the

Stackpole’s Work for Taylor Bank Wins Big at SIA Awards

02.08.2019

Last year saw a strong performance by Stackpole at the Service Industry Advertising (SIA) Awards competition and this year was no different. Stackpole’s work for Delaware’s Taylor Bank was honored for its rebranding campaign, winning the following awards and more: Gold for “Total Public Relations Campaign” and “Radio

Seven Proven Steps for Digital Campaign Success

01.31.2019

The world of digital marketing is complex and ever-changing, with new and interesting channels seemingly around every turn. It’s easy to get excited about your digital campaigns, but for many organizations, it’s understandably also easy to get lost in the confusion this environment can create. If your digital

Meet Peter Winch

11.20.2018

Connect with Peter

Social Media for Banks and Credit Unions

10.25.2018

Three Important Considerations It used to be that many in banking considered social media a waste of time. But times have changed, and more and more banks have come to the conclusion that social media is indeed not a waste of time, but rather an imperative. They’ve grasped

Stackpole Takes Silver and Bronze at Summit Creative Awards

08.03.2018

Stackpole is pleased to announce that the agency won two Summit Creative Awards at this year’s SIA International Marketing & Advertising Awards. The Summit International Awards honors “the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.” The organization’s Summit Creative Award (SCA)

Stackpole Takes First Place at LMA Awards

05.08.2018

Stackpole is excited to announce that the agency has won First Place in the “Communications: Brand Enhancement” category at this year’s LMA (Legal Marketing Association) Your Honor Awards. Agency president and founder Pete Stackpole was given the award representing work performed for the Hawai‘i-based law firm, Goodsill. “What a thrill

Stackpole Receives NEFMA Award for Norwood Bank Campaign

04.27.2018

At its 2018 NEFMA Best in Marketing Awards Dinner last evening, the New England Financial Marketing Association announced its winners. Everyone at Stackpole was thrilled to learn that the agency took second place in the Outdoor Advertising category for its Boundless Banking campaign, created for the longtime client,

Taking a Boundless Banking Campaign Further

03.26.2018

The idea that Boundless Banking at Norwood Bank will continually evolve to meet customers’ needs is behind an unforgettable new ad campaign that highlights exotic, far-away places most of us will likely never visit. For instance, one ad emphasizing Norwood’s mobile banking app features striking imagery of Africa

Stackpole Wins Big at 15th Annual SIA Awards

02.27.2018

Best of Show. Six Golds. One Silver. One Bronze. Three Merits. Stackpole is pleased to share the news of its outstanding performance at this year’s Service Industry Advertising (SIA) Awards competition. Since 2003, the SIA Awards have been recognizing advertising excellence in the service industry and this year