We’re not ready to claim that ABM will revolutionize your company’s performance to the same degree the Lean Methodology did for auto manufacturers, but as we consult with our clients about ABM, we can’t help but notice the similarities between the two. Without a doubt, a well-executed ABM strategy will streamline your marketing processes and reduce waste.
When done correctly, ABM eliminates wasteful efforts and unifies the processes and activities of the sales and marketing departments toward a common, more productive end. For instance:
According to Forrester Research, less than one percent of leads become revenue-generating customers, so it’s easy to see why ABM has gotten so much attention in recent years from both sales and marketing organizations. It streamlined your sales and marketing efforts and eliminating wasteful activities for both organizations. And it is another reason to take a serious look at how ABM might help your company.
If you’d like to learn more about our views on Account-Based Marketing, get in touch with us today.
We help brands identify the often hard-to-define intangibles that set them apart, and then craft and effectively tell their stories across any and all appropriate channels. It’s what we do, and we’d like to do it for you.