Successful Bank Mergers Begin With Your Brand

01.02.2021

Bank mergers require a sound brand strategy, a common vision, and clear, concise communications. Before you begin creating strategies to communicate with your key stakeholders, there’s one vitally important consideration we can’t stress enough. Your brand. The importance of the brand Before you launch any communications initiatives around

Is Your Bank Brand Still Relevant Post-Pandemic?

12.22.2020

There’s no question that the rapid adoption of digital banking has been fueled by the absolute necessity for customers to bank from home through the pandemic, thus creating the most disruptive era the industry has seen in a long, long time. As we return to normalcy, people’s banking

How to Get on Board With Social Media Video Strategy

08.20.2019

Americans don’t read as much as they used to. The hard data is questionable given that survey respondents tend to exaggerate because they think it makes them look dumb, but it’s a clear trend that will likely never be reversed - unless there’s a prolonged electrical grid blackout.

An Integrated Brand Integrated Campaign for Merchants Fleet – Financial Services

04.26.2018

Thanks to its premier product and service offerings, an unending commitment to stellar customer service and the expertise of longtime marketing partner Stackpole, Merchants has grown to be one of the top ten fleet management companies in the US. In an industry where the current climate is one

Stackpole Launches Integrated Branding Campaign for The Lowell Five

12.15.2017

Being one of the best lending institutions in the Merrimack Valley allowed Lowell Five to position as a premier institution—and they wanted people to know it. That’s why when they asked us to help enhance the bank’s brand perception and build awareness around the fact that Lowell Five