While Norwood Bank had long offered select business products, the institution had yet to trumpet its comprehensive business banking suite. This portfolio of innovative solutions was specially designed to meet the needs of both local businesses looking to grow and established businesses whose banking needs required a greater depth of service.
Thrilled by the results of “Boundless Banking,” Stackpole’s previous award-winning brand campaign created to launch Norwood’s premier consumer banking products, the institution’s leadership asked Stackpole to help them extend the idea of Boundless to its business banking offerings. Offerings that, like their consumer counterparts, delivered the convenience and freedom that allowed businesses to bank their way, on their own terms.
Emphasizing an ability to service businesses of any size while providing the freedom to bank “anywhere, at any time,” Stackpole worked with Norwood Bank to craft a positioning statement that would garner in-house buy-in and resonate effectively with targeted audiences. Messaging was created that underscored the idea that Norwood Bank’s “Beyond Business Banking” would be viewed as a banking experience “just for me.”
While the consumer campaign announced that “An innovative local bank makes a big leap in a boundless banking direction,” the new “Beyond Business Banking” campaign, let area businesses know they could now benefit from “Banking solutions that go beyond what’s expected.”
This attention-getting new campaign from Stackpole hit the ground running, with a new Beyond Business Banking landing page that served as the campaign hub. Calling on its extensive banking industry experience and digital marketing expertise, Stackpole created a new, beautifully designed web page that profiled Norwood’s powerful business banking options and let visitors easily click through to the solutions that fit the bill for their businesses.
Our focus on the financial services industry has resulted in a unique perspective and sector insight other agencies can’t match. The resulting strategically creative sensibilities produced materials for Norwood that communicated a progressive, trusted forward-thinking yet accessible approach to business banking. Knowing the banking concerns and priorities of business owners went a long way toward being able to produce creative for Norwood Bank that was on-target and motivational.
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