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11.20.2018

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2018 Midterm Elections: Are All the Negative Ads Bad For Your Brand?

11.06.2018

To sling mud or not? For political candidates and their campaign surrogates in the overheated midterm elections of 2018, that’s the question. Is it worth it for a candidate to hitch their wagon to negative attack ads? Are social scientists correct in saying that voters might say they