The Lowell Five is the oldest financial institution in the city of Lowell, Massachusetts – and has been a cornerstone of the community for over 150 years. Their niche in the banking market is providing superior financial products to individuals, families, businesses, non-profits, and municipalities. The Lowell Five takes pride in offering exceptional customer service and providing continued support to Lowell and its surrounding communities.
Awareness levels of the many tailored checking products and lending options available to the customer were low. With a prior flight of heavy print advertising presence in place, the creative needed a concept refresh in order to spike awareness, while the design needed to remain true to the existing brand standards.
The strategy for the retail-banking program was to support awareness of both checking products and lending options, with an integrated program that deployed the most effective media vehicles for each product line. The strategic media mix for the retail program included: radio, print, online and transit.
Learn how our team of strategists and storytellers collaborate to connect customers with your brand across all channels.
