CONTACT-FREE BRANDED VIDEOS

Taylor Bank

Banking Outside the Branch

Today, more retail and commercial bank customers are looking to interact with the brand around the clock, using whatever method they prefer, without the need to visit a branch. Taylor Bank, always known for thinking outside the box, meets this need by offering a full menu of contact-free banking options. We organized all these services under the banner of “Banking Outside the Branch,” and created two animated videos for the bank’s website and social media platforms.

INDUSTRY

Banking
Financial Services

OUR ROLE

  • Digital Advertising
  • Digital Video Production Editing
  • Motion Graphics/Animation
  • Video Production

 

“Always here” and always available branding

The bank’s tagline – “Always Here. For Good.” – reflects its longtime status as a key community resource for the people and businesses of the Delmarva area. By showcasing the bank’s 24/7 capabilities, this campaign gives “Always Here” a different type of spin. It says, in effect, that we’re here anytime you need us, and ready to provide banking services on your terms. By combining the very latest banking technologies with its reputation for superior service, Taylor Bank offers customers everything they need in a modern financial partner.

A friendly, welcoming brand look and feel

We created the videos in a hand-drawn style designed to look friendly and casual, not slick. And we complemented the look with a warm and personable voiceover that covers the range of digital banking options. As the narrator states, “We know you’ve got a lot on your plate these days. And we want you to know you that can always count on Taylor Bank to deliver the most convenient and reliable banking experience around.”

Ask us about Tally

The new Tally brand was promoted heavily in-branch using interior and exterior signage, “Ask Us About Tally” buttons for all in-branch staff, and lobby TV screens. Externally, Tally was included in all outbound marketing assets including TV, radio, and print, and Tally-specific video advertising was produced for social media to target in-market audience segments seeking a more convenient way to conduct their banking.

Dream Big

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