All of the existing collateral included copy and graphical elements alluding to the bank’s previous “Wow!” line of checking products. Not only did all references to “Wow!” need to be updated all of the existing photography had to be changed as well.
With five print brochures to redesign (including two 12-page brochures), keeping costs in check was a primary concern. Stackpole recommended minimal copy edits to the existing brochures in order to keep writing costs down. We also explored stock images rather than budget-busting custom photography.
Stackpole created five print brochures that have a unified look and feel. We continued the bank’s use of bright primary colors in the design and updated the copy to reflect the terms and benefits of the new checking products. Best of all, we were able to repurpose some of the brochure stock photography for website updates, stretching the savings even further.