Tom Sullivan
Chairman, CEO, Agency Visionary
Tom Sullivan is an accomplished business leader and brand marketing professional who brings together business, government, and non-profit experience to accelerate growth and advance positive change. Since 1981, he has led brand transformations and go-to-market initiatives for Fortune 1000 companies, financial institutions, hospitals, government entities, non-profits and start-ups. He worked with Former First Lady Michelle Obama’s Partnership for a Healthier America and companies like J&J, Microsoft and PNC Bank on programs serving vulnerable populations. He has also worked with six governors, from both sides of the aisle, to advance human health, food security, and economic development. As CEO of Princeton Partners since 2001, Tom has led multi-disciplinary teams that accelerate the growth of banks, hospitals, universities, and human services organizations. He has also led the agency in supporting growth initiatives for many non-profits including Special Olympics New Jersey, The Boys & Girls Club, Homefront, The Mercer Alliance to End Homelessness, and the Trenton Area Soup Kitchen. Tom’s work has positively impacted the lives of thousands of people in New Jersey, New York, and across the nation.
Kevin Kuchinski
Managing Partner, COO
Kevin is a proven leader in the corporate, governmental, and non-profit worlds with a 30+ year track record of success. He leads our business consulting efforts and drives strategic planning. Prior to Princeton Partners, he was Vice President of Marketing at Church & Dwight, working on iconic American brands such as ARM & HAMMER™ and OxiClean™ and leading a $1 Billion+ division. He also worked at Procter & Gamble, with assignments in the US and Belgium, including the global launch of Swiffer. He was recognized by Advertising Age as one of the Top 100 Marketers of the Year for his leadership of the Swiffer launch. Kevin is a partner at Sourland Mountain Spirits, New Jersey’s first farm-based craft distillery since Prohibition, and has served on the Township Committee in Hopewell Valley NJ since 2015. Kevin was elected as Mayor from 2016-18.
Chris Fisler
Partner, COO
Christine is the operational backbone of Stackpole, ensuring the agency’s success through her expertise in finance, client management, and team leadership. With an MBA from Boston University, she has built a diverse career spanning financial services and medical research before returning to Stackpole for a second tenure. Christine’s unwavering commitment to excellence enables her to navigate the complexities of agency operations with skill and poise. Chris supports her team and clients with a blend of pragmatism and warmth. Outside work, Christine enjoys attending concerts with her husband and exploring her love of music.
Pete Stackpole
Partner, President
Pete has spent nearly 30 years collaborating with banks and credit unions, establishing himself as an expert in digital banking, payments, and fintech. As a trusted advisor, he skillfully guides customer focus groups, crafts compelling messaging strategies, and partners with clients to achieve their goals. Pete’s thought leadership has been showcased at industry events, including The Financial Brand Forum, and he serves on the Board of Directors for the New England Financial Marketing Association. Known for his approachable demeanor and strategic insights, Pete’s expertise extends beyond the office, whether helming a boat in Newburyport or skiing New Hampshire’s White Mountains.
Jeff Greenler
Vice President, Director of Account Services
Jeff is a seasoned leader in account management, bringing over 20 years of experience in strategic marketing and client relations. He has successfully led campaigns for top-tier brands like Santander Bank, Monster.com, and Dunkin’, using a combination of innovative media, sponsorships, and brand-building strategies. At Stackpole, Jeff oversees the account services team, ensuring that every project aligns with client goals and delivers measurable results. Known for his collaborative approach and strategic insights, Jeff drives client success by combining creative thinking with operational excellence. Outside the office, Jeff enjoys refining his golf game and exploring the outdoors.
Lisa Adams
Vice President, Media Director
Lisa brings over 20 years of experience in media planning and strategy, with a strong focus on driving results across B2B and B2C campaigns. Her expertise spans industries such as finance, healthcare, cybersecurity, and retail. At Stackpole, Lisa leads media strategy, emphasizing collaboration, data-driven insights, and long-term client relationships. She has developed innovative media solutions that deliver measurable outcomes, ensuring clients’ campaigns stand out in competitive markets. Outside of work, Lisa is an avid runner, enjoys sunny beach days, and spends time with her family and beloved pet, maintaining a balanced, fulfilling lifestyle.
Shakira Brown
SVP/PR & Communications
Shakira is an award-winning communications expert with over two decades of experience in business strategy and public relations. She has worked with top-tier clients across various industries, including professional services, media, healthcare, and consumer brands. Shakira’s background as a former network television journalist (MSNBC, NBC, ABC, CBS) informs her ability to craft compelling narratives that resonate with diverse audiences. She is the lead marketing consultant for the NJ Small Business Development Center and shares her expertise at national conferences and through media outlets like PR Week, Smart Money, and BlackEnterprise.com. Shakira’s strategic insights drive measurable outcomes for clients.
Melissa Tudor
SVP, Business Development
Melissa is a strategic business leader with 18 years of experience in digital commerce, creative services, and business development. As co-founder of a digital agency, she helped brands like eBay, Sharpie, and Toys R Us build engaging brand experiences and digital products. Her expertise spans multiple industries, including technology, wellness, and apparel, where she has accelerated growth for startups to Fortune 500 companies. At Princeton Partners, Melissa leads new business strategy, aligning marketing and sales goals to drive agency growth. Outside the office, she enjoys exploring creative projects and maintaining a strong focus on both personal and professional development.
Paul Federico
Senior Creative Director
Paul is a seasoned creative leader with decades of experience building brands and crafting award-winning campaigns. His work spans healthcare, nonprofit, consumer, and B2B sectors, delivering impactful marketing strategies that drive results. Paul’s creativity has been recognized with accolades from One Show, Telly, ADDY, and the Art Directors Club of NJ. At Stackpole, Paul brings a deep understanding of the banking and financial services space, developing campaigns that connect with audiences and achieve client objectives. Outside the agency, Paul is an accomplished painter whose artwork has been showcased in galleries across New York and New Jersey, reflecting his artistic vision and creative depth.
Aaron Ring
Creative Director, Strategist
Aaron is an award-winning writer and strategist with expertise spanning digital and traditional media. He has crafted compelling campaigns for clients in banking, healthcare, and government, including Peapack-Gladstone Bank and NJR Home Services. As Associate Creative Director, Aaron oversees the development of innovative strategies that resonate with target audiences and deliver results. Beyond his marketing work, Aaron is an accomplished playwright whose works have been performed across the East Coast and internationally. His ability to blend storytelling with strategic thinking ensures his creative solutions are both impactful and memorable. Aaron’s dedication to creativity makes him a cornerstone of the team.
Tim Burr
Creative Director, Strategist
Tim combines over 20 years of creative direction and strategic insight with a flair for storytelling. At Princeton Partners, he has led campaigns across healthcare, education, and finance, bringing ideas to life through TV, radio, print, and digital platforms. Tim has also explored his passion for writing as a playwright and screenwriter, with works performed on both coasts and abridged novels published by Amazon’s Brilliance Corporation. Previously, Tim honed his advertising skills at LLKFB, working with clients like Abbott Laboratories. His unique ability to balance creativity with results-driven strategies makes him an invaluable contributor to the agency’s success.
Mia Thurlow
Senior Art Director
Mia is a creative powerhouse with a BFA from RIT and a career that spans medical illustration, advertising, and design. At Stackpole, she has immersed herself in the banking and financial services space, creating visually compelling campaigns that drive measurable results. Her ability to balance precision with artistry has made her a trusted partner for clients navigating complex industries. Mia’s diverse background includes roles with Blue Cross Blue Shield and Avid Technology, where she honed her technical and creative skills. When she’s not crafting standout designs, Mia enjoys hiking, painting, skiing, and spending time with her rescue dog, Helen.
Brandon Gloeggler
Senior Art Director
Brandon combines a sharp eye for design with a unique illustration style, helping clients stand out in crowded markets. With deep experience in the banking and financial services sectors, he has delivered creative solutions for clients like Peapack-Gladstone Bank, NJR Home Services, and the New Jersey Office of Homeland Security. His designs consistently exceed expectations, blending artistic vision with strategic objectives to achieve measurable results. Brandon’s ability to distill complex ideas into impactful visuals has earned him a reputation as a trusted creative partner. Outside the office, Brandon channels his creativity into personal art projects, further refining his craft.
Rory Leadbeater
Account Executive
Rory brings a unique blend of strategic account management and creative expertise to her hybrid role. She partners with clients like NJR Home Services, Rider University, and the NJ Department of Health to deliver impactful campaigns that resonate. A graduate of The College of New Jersey, Rory’s background in marketing and graphic design enables her to approach projects with both analytical precision and artistic flair. Her dedication to excellence extends beyond work, where she volunteers as a Girl Scout Ambassador, fostering leadership and community engagement.
Cameron DeGroat
Account Supervisor
Cameron is a seasoned account manager known for her ability to deliver results on time and on budget. She has led campaigns for clients such as the NJ Department of Health, Managed Healthcare Associates, and the NJ Department of Environmental Protection. With certifications in Google Ads and Analytics, Cameron uses data-driven insights to craft strategies that resonate with audiences and achieve measurable outcomes. Her expertise spans social media strategy, content creation, and campaign management across industries. Outside work, Cameron channels her passion for discipline and focus into equestrian sports, showcasing the same determination that drives her professional success.
Taylor Sison
Account Supervisor
Taylor excels at managing accounts across industries, partnering with clients like Peapack-Gladstone Bank, iTi Tropicals, and the NJ Department of Treasury. She specializes in social media strategy, content creation, and influencer marketing, delivering innovative campaigns that achieve measurable results. Taylor’s experience includes developing social media campaigns for major brands like Victoria’s Secret Pink, Neutrogena, and FabFitFun, giving her a unique perspective on emerging trends. As a social influencer with over 20,000 followers, she understands how to craft authentic messaging that engages audiences. Taylor’s creativity, attention to detail, and collaborative mindset ensure successful outcomes for every project she leads.
Maddie Broder
Maddie blends analytical expertise and innovative thinking to drive client growth and new business opportunities at Stackpole. A Temple University graduate, she has played a key role in crafting strategies for clients like Carver Bank and NJR Home Services. Maddie’s enthusiasm for data-driven solutions and her collaborative mindset ensure seamless project execution and measurable success. When she’s not supporting clients, Maddie channels her creativity into traveling, crafting, and exploring music that inspires her work.
Samantha Gottlieb
Assistant Account Executive
Samantha combines organizational expertise with storytelling skills to deliver impactful campaigns for clients like the NJ Department of Health and Associated Member Trust. A graduate of The College of New Jersey, she is passionate about content creation that aligns with client goals and drives measurable success. Samantha’s ability to manage multiple priorities ensures projects are executed seamlessly and with precision. Her innovative mindset keeps client messaging fresh and engaging. Outside work, Samantha expresses her creativity through crocheting and knitting, hobbies that mirror her meticulous attention to detail. Her dedication and talent make her a rising star at the agency.
Giselle Herrera
Controller
Giselle has been a cornerstone of Princeton Partners since 2005, with a proven track record of managing finances and ensuring operational efficiency. As Controller since 2014, she oversees budgeting, forecasting, and financial planning, contributing to the agency’s success and stability. With over 25 years of finance experience, Giselle excels in streamlining processes and driving accuracy in all financial matters. Her dedication to excellence has helped the agency navigate growth and change seamlessly. Outside of work, Giselle enjoys spending time with her family, reflecting her commitment to both her professional and personal responsibilities.
Kimberli Altman
Payroll Coordinator and Bookkeeper
Kimberli brings over a decade of experience in payroll coordination and bookkeeping to Princeton Partners, ensuring the smooth financial operation of the agency. Known for her meticulous attention to detail, she manages accounting needs with precision, helping improve efficiency and streamline processes. Kimberli’s passion for organization extends to her personal life, where she enjoys crafting healthy meals and sharing recipes inspired by her love for nutrition. A proud mom of two daughters, Kimberli balances her professional expertise with a commitment to her family, embodying dedication and teamwork in every aspect of her life and work.
Tom Sullivan
Chairman, CEO, Agency Visionary
Tom Sullivan is an accomplished business leader and brand marketing professional who brings together business, government, and non-profit experience to accelerate growth and advance positive change. Since 1981, he has led brand transformations and go-to-market initiatives for Fortune 1000 companies, financial institutions, hospitals, government entities, non-profits and start-ups. He worked with Former First Lady Michelle Obama’s Partnership for a Healthier America and companies like J&J, Microsoft and PNC Bank on programs serving vulnerable populations. He has also worked with six governors, from both sides of the aisle, to advance human health, food security, and economic development. As CEO of Princeton Partners since 2001, Tom has led multi-disciplinary teams that accelerate the growth of banks, hospitals, universities, and human services organizations. He has also led the agency in supporting growth initiatives for many non-profits including Special Olympics New Jersey, The Boys & Girls Club, Homefront, The Mercer Alliance to End Homelessness, and the Trenton Area Soup Kitchen. Tom’s work has positively impacted the lives of thousands of people in New Jersey, New York, and across the nation.
Kevin Kuchinski
Managing Partner, COO
Kevin is a proven leader in the corporate, governmental, and non-profit worlds with a 30+ year track record of success. He leads our business consulting efforts and drives strategic planning. Prior to Princeton Partners, he was Vice President of Marketing at Church & Dwight, working on iconic American brands such as ARM & HAMMER™ and OxiClean™ and leading a $1 Billion+ division. He also worked at Procter & Gamble, with assignments in the US and Belgium, including the global launch of Swiffer. He was recognized by Advertising Age as one of the Top 100 Marketers of the Year for his leadership of the Swiffer launch. Kevin is a partner at Sourland Mountain Spirits, New Jersey’s first farm-based craft distillery since Prohibition, and has served on the Township Committee in Hopewell Valley NJ since 2015. Kevin was elected as Mayor from 2016-18.
Chris Fisler
Partner, COO
Christine is the operational backbone of Stackpole, ensuring the agency’s success through her expertise in finance, client management, and team leadership. With an MBA from Boston University, she has built a diverse career spanning financial services and medical research before returning to Stackpole for a second tenure. Christine’s unwavering commitment to excellence enables her to navigate the complexities of agency operations with skill and poise. Chris supports her team and clients with a blend of pragmatism and warmth. Outside work, Christine enjoys attending concerts with her husband and exploring her love of music.
Pete Stackpole
Partner, President
Pete has spent nearly 30 years collaborating with banks and credit unions, establishing himself as an expert in digital banking, payments, and fintech. As a trusted advisor, he skillfully guides customer focus groups, crafts compelling messaging strategies, and partners with clients to achieve their goals. Pete’s thought leadership has been showcased at industry events, including The Financial Brand Forum, and he serves on the Board of Directors for the New England Financial Marketing Association. Known for his approachable demeanor and strategic insights, Pete’s expertise extends beyond the office, whether helming a boat in Newburyport or skiing New Hampshire’s White Mountains.
Jeff Greenler
Vice President, Director of Account Services
Jeff is a seasoned leader in account management, bringing over 20 years of experience in strategic marketing and client relations. He has successfully led campaigns for top-tier brands like Santander Bank, Monster.com, and Dunkin’, using a combination of innovative media, sponsorships, and brand-building strategies. At Stackpole, Jeff oversees the account services team, ensuring that every project aligns with client goals and delivers measurable results. Known for his collaborative approach and strategic insights, Jeff drives client success by combining creative thinking with operational excellence. Outside the office, Jeff enjoys refining his golf game and exploring the outdoors.
Lisa Adams
Vice President, Media Director
Lisa brings over 20 years of experience in media planning and strategy, with a strong focus on driving results across B2B and B2C campaigns. Her expertise spans industries such as finance, healthcare, cybersecurity, and retail. At Stackpole, Lisa leads media strategy, emphasizing collaboration, data-driven insights, and long-term client relationships. She has developed innovative media solutions that deliver measurable outcomes, ensuring clients’ campaigns stand out in competitive markets. Outside of work, Lisa is an avid runner, enjoys sunny beach days, and spends time with her family and beloved pet, maintaining a balanced, fulfilling lifestyle.
Shakira Brown
SVP/PR & Communications
Shakira is an award-winning communications expert with over two decades of experience in business strategy and public relations. She has worked with top-tier clients across various industries, including professional services, media, healthcare, and consumer brands. Shakira’s background as a former network television journalist (MSNBC, NBC, ABC, CBS) informs her ability to craft compelling narratives that resonate with diverse audiences. She is the lead marketing consultant for the NJ Small Business Development Center and shares her expertise at national conferences and through media outlets like PR Week, Smart Money, and BlackEnterprise.com. Shakira’s strategic insights drive measurable outcomes for clients.
Melissa Tudor
SVP, Business Development
Melissa is a strategic business leader with 18 years of experience in digital commerce, creative services, and business development. As co-founder of a digital agency, she helped brands like eBay, Sharpie, and Toys R Us build engaging brand experiences and digital products. Her expertise spans multiple industries, including technology, wellness, and apparel, where she has accelerated growth for startups to Fortune 500 companies. At Princeton Partners, Melissa leads new business strategy, aligning marketing and sales goals to drive agency growth. Outside the office, she enjoys exploring creative projects and maintaining a strong focus on both personal and professional development.
Paul Federico
Senior Creative Director
Paul is a seasoned creative leader with decades of experience building brands and crafting award-winning campaigns. His work spans healthcare, nonprofit, consumer, and B2B sectors, delivering impactful marketing strategies that drive results. Paul’s creativity has been recognized with accolades from One Show, Telly, ADDY, and the Art Directors Club of NJ. At Stackpole, Paul brings a deep understanding of the banking and financial services space, developing campaigns that connect with audiences and achieve client objectives. Outside the agency, Paul is an accomplished painter whose artwork has been showcased in galleries across New York and New Jersey, reflecting his artistic vision and creative depth.
Aaron Ring
Creative Director, Strategist
Aaron is an award-winning writer and strategist with expertise spanning digital and traditional media. He has crafted compelling campaigns for clients in banking, healthcare, and government, including Peapack-Gladstone Bank and NJR Home Services. As Associate Creative Director, Aaron oversees the development of innovative strategies that resonate with target audiences and deliver results. Beyond his marketing work, Aaron is an accomplished playwright whose works have been performed across the East Coast and internationally. His ability to blend storytelling with strategic thinking ensures his creative solutions are both impactful and memorable. Aaron’s dedication to creativity makes him a cornerstone of the team.
Tim Burr
Creative Director, Strategist
Tim combines over 20 years of creative direction and strategic insight with a flair for storytelling. At Princeton Partners, he has led campaigns across healthcare, education, and finance, bringing ideas to life through TV, radio, print, and digital platforms. Tim has also explored his passion for writing as a playwright and screenwriter, with works performed on both coasts and abridged novels published by Amazon’s Brilliance Corporation. Previously, Tim honed his advertising skills at LLKFB, working with clients like Abbott Laboratories. His unique ability to balance creativity with results-driven strategies makes him an invaluable contributor to the agency’s success.
Mia Thurlow
Senior Art Director
Mia is a creative powerhouse with a BFA from RIT and a career that spans medical illustration, advertising, and design. At Stackpole, she has immersed herself in the banking and financial services space, creating visually compelling campaigns that drive measurable results. Her ability to balance precision with artistry has made her a trusted partner for clients navigating complex industries. Mia’s diverse background includes roles with Blue Cross Blue Shield and Avid Technology, where she honed her technical and creative skills. When she’s not crafting standout designs, Mia enjoys hiking, painting, skiing, and spending time with her rescue dog, Helen.
Brandon Gloeggler
Senior Art Director
Brandon combines a sharp eye for design with a unique illustration style, helping clients stand out in crowded markets. With deep experience in the banking and financial services sectors, he has delivered creative solutions for clients like Peapack-Gladstone Bank, NJR Home Services, and the New Jersey Office of Homeland Security. His designs consistently exceed expectations, blending artistic vision with strategic objectives to achieve measurable results. Brandon’s ability to distill complex ideas into impactful visuals has earned him a reputation as a trusted creative partner. Outside the office, Brandon channels his creativity into personal art projects, further refining his craft.
Rory Leadbeater
Account Executive
Rory brings a unique blend of strategic account management and creative expertise to her hybrid role. She partners with clients like NJR Home Services, Rider University, and the NJ Department of Health to deliver impactful campaigns that resonate. A graduate of The College of New Jersey, Rory’s background in marketing and graphic design enables her to approach projects with both analytical precision and artistic flair. Her dedication to excellence extends beyond work, where she volunteers as a Girl Scout Ambassador, fostering leadership and community engagement.
Cameron DeGroat
Account Supervisor
Cameron is a seasoned account manager known for her ability to deliver results on time and on budget. She has led campaigns for clients such as the NJ Department of Health, Managed Healthcare Associates, and the NJ Department of Environmental Protection. With certifications in Google Ads and Analytics, Cameron uses data-driven insights to craft strategies that resonate with audiences and achieve measurable outcomes. Her expertise spans social media strategy, content creation, and campaign management across industries. Outside work, Cameron channels her passion for discipline and focus into equestrian sports, showcasing the same determination that drives her professional success.
Taylor Sison
Account Supervisor
Taylor excels at managing accounts across industries, partnering with clients like Peapack-Gladstone Bank, iTi Tropicals, and the NJ Department of Treasury. She specializes in social media strategy, content creation, and influencer marketing, delivering innovative campaigns that achieve measurable results. Taylor’s experience includes developing social media campaigns for major brands like Victoria’s Secret Pink, Neutrogena, and FabFitFun, giving her a unique perspective on emerging trends. As a social influencer with over 20,000 followers, she understands how to craft authentic messaging that engages audiences. Taylor’s creativity, attention to detail, and collaborative mindset ensure successful outcomes for every project she leads.
Maddie Broder
Maddie blends analytical expertise and innovative thinking to drive client growth and new business opportunities at Stackpole. A Temple University graduate, she has played a key role in crafting strategies for clients like Carver Bank and NJR Home Services. Maddie’s enthusiasm for data-driven solutions and her collaborative mindset ensure seamless project execution and measurable success. When she’s not supporting clients, Maddie channels her creativity into traveling, crafting, and exploring music that inspires her work.
Samantha Gottlieb
Assistant Account Executive
Samantha combines organizational expertise with storytelling skills to deliver impactful campaigns for clients like the NJ Department of Health and Associated Member Trust. A graduate of The College of New Jersey, she is passionate about content creation that aligns with client goals and drives measurable success. Samantha’s ability to manage multiple priorities ensures projects are executed seamlessly and with precision. Her innovative mindset keeps client messaging fresh and engaging. Outside work, Samantha expresses her creativity through crocheting and knitting, hobbies that mirror her meticulous attention to detail. Her dedication and talent make her a rising star at the agency.
Giselle Herrera
Controller
Giselle has been a cornerstone of Princeton Partners since 2005, with a proven track record of managing finances and ensuring operational efficiency. As Controller since 2014, she oversees budgeting, forecasting, and financial planning, contributing to the agency’s success and stability. With over 25 years of finance experience, Giselle excels in streamlining processes and driving accuracy in all financial matters. Her dedication to excellence has helped the agency navigate growth and change seamlessly. Outside of work, Giselle enjoys spending time with her family, reflecting her commitment to both her professional and personal responsibilities.
Kimberli Altman
Payroll Coordinator and Bookkeeper
Kimberli brings over a decade of experience in payroll coordination and bookkeeping to Princeton Partners, ensuring the smooth financial operation of the agency. Known for her meticulous attention to detail, she manages accounting needs with precision, helping improve efficiency and streamline processes. Kimberli’s passion for organization extends to her personal life, where she enjoys crafting healthy meals and sharing recipes inspired by her love for nutrition. A proud mom of two daughters, Kimberli balances her professional expertise with a commitment to her family, embodying dedication and teamwork in every aspect of her life and work.