Expertise

STRATEGIC THINKING, BRILLIANT DESIGN.

We’re not only skilled at building brand awareness—we also have experience creating brands across a wide range of business categories. Our brand identity work includes corporate and product name development, logo development, taglines, corporate identity standards, packaging and signage design. We’re adept at uncovering an organization’s core brand value proposition, framing an effective messaging hierarchy and communicating brand dynamics in a unique and memorable way. Connect with Us

BRANDING THAT MAKES THE INTANGIBLE TANGIBLE.

We specialize in branding intangible services by uncovering and highlighting the differentiating benefits that a particular organization provides. Whether the client is a bank, law firm, or other professional service provider, our goal is always the same: to deliver a brand strategy that memorably and effectively speaks to the core value being offered. Our branding work spans all media tactics, from TV, print, outdoor and radio to the latest trends in interactive. Talk to Us

THE RIGHT MEDIA MAKES ALL THE DIFFERENCE.

We remain innovative by staying on top of trends and providing our clients with creative media solutions in a landscape that is constantly evolving. Stackpole offers complete media services, including strategic media planning and buying in all mediums, as well as customized promotions. Our staff offers in-depth, fully integrated experience in all media forms—digital, print, broadcast, out-of-home, experiential, and other non-traditional vehicles. The marketing process is streamlined with a hands-on approach by senior management. Learn how we can help

STAYING TOP-OF-MIND IN YOUR COMMUNITY.

We are big believers in balancing public relations with paid advertising in the marketing mix. For this reason, public relations efforts typically fall within a larger communications strategy for our clients. We have launched new products and services through marketing with public relations components, and amplified the impact of our events through PR channels. We have also provided ongoing public relations maintenance, and often respond to specific opportunities or issues that arise for our clients. Let’s work together

LOOK FIRST, THEN LEAP.

At Stackpole, we know the value of building a solid foundation, grounded in research, before we invest our client’s dollars. There is no stronger evidence of that than our proprietary banking research, the Stackpole Report. Our latest installment, “Banks and Social Media: Everything You Need to Know,” has generated a tremendous amount of interest. Past reports we have conducted include, “Choosing a Primary Financial Institution,” and “How the Economy is Affecting Bank Choice.” In addition to the Stackpole Report, we have deep experience developing custom research for our clients. We have managed qualitative and quantitative projects with outside research partners, focus groups and conducted man-on-the-street interviews. Our goal is to always ensure that we appropriately scale any research assignments to fit within a client’s budget and keep the focus narrowed to those learnings that will prove insightful and actionable. Contact Us

WE LOVE IT WHEN A PLAN COMES TOGETHER.

We encourage campaign integration whenever we can, and have strong experience in planning marketing strategies that involve multiple tactics. You run an organization in which separate elements work together synergistically. Your marketing should work the same way—with each element supporting the next, working toward a common goal. Make it Happen

REACH YOUR AUDIENCE WHEN THEY’RE READY TO LISTEN.

Consumers are increasingly moving away from traditional television and radio consumption in favor of streaming online channels that allow customizable content and delivery of programming—whenever and wherever they want it. So missing the most recent episode of House of Cards is no longer a nuisance to the viewing audience when they can simply stream it to their device when they’re ready to watch. We are here to help

WHERE TECHNOLOGY SHOWS ITS CREATIVE SIDE.

New media isn’t new to us. Like many agencies, we began building expertise in this versatile and dynamic area of marketing long ago. What sets us apart, however, is that we are adept at aligning and integrating interactive tactics into our clients’ broader marketing programs. The interactive services we offer include the strategic planning and design of programs that boost our client’s online presence and support their specific marketing goals. Let’s start a new project together

BOLSTERING SMART MARKETING STRATEGIES WITH INNOVATIVE TECHNOLOGY

We have extensive experience building robust digital platforms, creating smart content, and executing targeted social media strategies for our clients, but at Stackpole, we know the road doesn’t end here. It’s now time to optimize the campaigns for maximum experience and conversion, and see more ROI on our client’s marketing dollars. This is where marketing automation comes in.

We’re partners with SharpSpring, a leading-edge marketing automation platform, and we offer our clients the tools to efficiently deliver engaging content, track each engagement, and turn prospects into customers. Through the continual creation of targeted content campaigns and analytics through marketing automation, your customers will take action and engage with your business. The end results – more qualified leads, higher conversion rates, and ultimately increased ROI. Reach out to Us

STAND OUT FROM THE CROWD…LITERALLY.

When your goal is to lift your brand and drive engagement with your target customer, events can create the ideal environment for the personal touch. We have the expertise to manage the nuts and bolts of event marketing and know how to successfully customize a unique space to promote your brand on a grand scale. Let’s get started

HOW WOULD YOU LIKE TO BE SERVED?

Let’s face it, the world is changing faster than ever and the marketing strategies we develop must reflect a new type of consumer. Mobile advertising is the place to reach the burgeoning numbers of busy, hand-held device users who are looking to be served their television, video, music, information, and social networking options while on the move. We’re completely immersed in this ever-evolving space, staying current on mobile and online research and educating ourselves about the latest methods people are using to consume information. Our clients benefit from our experience evaluating, negotiating and analyzing media buys in this highly nuanced mobile marketplace. Work with Us

CONVERSION CAMPAIGNS THAT DRIVE REAL RESULTS.

Whether you’re promoting a new branch opening, unveiling a new product, or trying to drive web traffic, your goals are always the same: generate interest and get people to act. We’ve delivered integrated conversion campaigns that include web, print, television and direct mail. Learn More

UTILIZING THE LATEST TOOLS OF THE SOCIAL WEB.

Our social media marketing capabilities and experiences cover monitoring and user-generated response mechanisms, content placement within user content generated sites as part of SEO plans, targeted social networking site banner marketing, as well as social media relationship strategies targeted to specific user groups, customers or prospects. Typically, our social media marketing recommendations are developed as part of an overall interactive marketing strategic framework. Get in touch

SALES COLLATERAL DISGUISED AS ART.

We have vast experience with a variety of printed collateral—from brochures to posters to point-of-purchase materials. Printed collateral is critical to maintaining a consistent face to your customers and your prospects. Stackpole has created elegant, arresting collateral for numerous clients. Start your project

MARKETING THAT FUSES ART WITH TECHNOLOGY.

The HTML email marketing campaigns that we have implemented are typically driven by campaign lead-generation goals or the need for timely company communications. We have developed email templates for internal corporate use and for client email blasts, and have negotiated email blasts for specific membership groups and publication opt-in lists. Successful email marketing campaigns are a careful balance of art and science, and we bring solid experience to developing and executing campaign strategy, messaging and design.
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DIRECT MARKETING THAT CUTS THROUGH THE CLUTTER.

For a direct marketing campaign to be successful, it needs to be compelling, sophisticated and attention-grabbing. We know how to reach your target audience most effectively, and can give you the outstanding creative you’ll need to fuel your campaign. The result is direct marketing that works harder and delivers a better return. Let’s create your campaign today

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