A Winning Trifecta of Targeted TV Spots

Stackpole recently conceptualized, scripted, produced and directed a series of 30-second television spots depicting a diverse cross-section of Cape Ann Savings Bank customers as they went about their day amongst the iconic beauty of well-known Cape Ann locations.

The common thread weaving all three spots together was the message that regardless of where they were in their life’s journey—first-time home buyer, expectant parent, new business owner, retiree—each of the individuals depicted could confidently assert, “This is where I bank!” Engaging travelogue meets homespun testimonial!

The television spots worked to further enhance Cape Ann Saving Bank’s pivotal contribution to the region’s economic vibrancy by featuring customers in post-card perfect locales along Cape Ann’s rocky and historic coast as they expressed how CASB’s customer-centric array of personal and business banking solutions offered exactly what they needed to make their dreams a reality.

And to augment the impact of these television spots, Stackpole spearheaded the design and content creation of a full suite of supporting digital and print assets in support of the “This Is Where I Bank” campaign.

Stackpole & Partners is a privately-owned integrated marketing and branding agency servicing a wide variety of businesses for the past 25 years. We combine strategic discipline, creative talent, and actionable initiatives to build leading brands that drive growth for our customers. Our expertise