Paid Media (PPC) Specialist
We are looking for the help of a Paid Media (PPC) Specialist. This will be a part-time, freelance role that could evolve into a full-time commitment.
Must have 2-3 years of experience with the following:
* Development and management of desktop & mobile PPC campaigns including Google Adwords, social media ads, remarketing, geofencing, IP & display targeting, and other forms of paid advertising
* Managing and optimizing campaign budgets & adjusting bids to optimize campaign ROI
* Tracking daily, weekly & monthly KPIs to identify opportunities for improvement. Reporting KPIs on a weekly and monthly basis
* Gathering competitive intelligence, including researching competitor keywords, ad copy, and landing pages.
* Contributing openly to recommendations, research, strategies, and articulating clearly and effectively program ideas and tactics
* Excellent working knowledge of Google AdWords, Google Analytics, Facebook Ad Manager, LinkedIn Ads
* Solid understanding of HTML, CSS and web standards and their potential impact on PPC
* High attention to detail
* Ability to work independently and within a team environment
Great if you have:
* Experience with execution, monitoring & analysis of on-page & off-page SEO techniques and activities
* Experience in using SEO/SEM tools (i.e. Moz, SEMRush, etc.)
* Google Analytics and Google AdWords certification
* Agency experience
Please provide a resume and indicate your hourly rate, or a range if you are flexible.
Freelance Writers/Content Creators
We are looking for experienced writers to develop online content, including industry blog posts, white papers, case studies, and infographics for our clients.
Must have professional experience suggesting relevant topics, researching subject matter, conducting relevant interviews if needed, and condensing information into easily digestible short articles/content optimized for SEO. Knowledge of financial and legal services would be helpful but not required. Must be comfortable conducting interviews with Lawyers, Accountants, Wealth Managers and C-Suite Banking and Corporate Executives.
Please provide a resume, a few writing samples and the number of hours per week you could offer. Remote work would be ideal, but office space is available if you prefer. Please indicate your hourly rate, or a range if you are flexible.