Most failed rebrands have the same flaw: they’re developed from the top down. Leadership makes messaging decisions, designers create assets, and employees are handed a new story and visual identity they’re not all that familiar with.
That disconnect shows. Employees hesitate, messaging gets muddled, and the ‘new brand’ feels more like a visual make-over than a renewed brand promise.
That’s why we created RebrandMyBank — a specialized Stackpole‑PPG offering that builds brands from the inside out. That’s because we include your people — the ones closest to the customer experience — in helping to shape and define your brand message.
When employees help create the narrative, they don’t just adopt it —they own it. They become natural advocates who can deliver the brand story to both customers and prospects from day one.
What Makes It Different:
Our proven Brand Workshops that engage leadership and employees across levels
Employee participation and engagement at all levels ensures authenticity and instant advocacy. Your employees become Brand stewards right out of the gates.
Alignment across the organization ensures consistency delivery of message at every customer or prospect touchpoint
Tangible outputs: messaging frameworks, tone and voice, rollout roadmap
Ensures brand differentiation by uncovering the key insights that make your bank or credit union truly different.
The Result:
Brand advocates at every level, ready to tell a consistent story
Messaging that reflects real customer experience, not just internal aspiration
A rebrand that sticks because it was shaped by the people who live it every day
Ready for a rebrand that truly sets you apart, your employees believe in — and your customers trust?
