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An Integrated Brand Campaign for Fleet Management’s Most Innovative Company

Thanks to its premier product and service offerings, an unending commitment to stellar customer service and the expertise of longtime marketing partner, Stackpole, Merchants has grown to be one of the top ten fleet management companies in the US.

In an industry where the current climate is one of mergers and acquisitions – and a resulting perceived lack of customer focus – the Merchants/Stackpole team recognized an opportunity to refresh the firm’s brand image, capitalizing on the innovation responsible for 10 years of solid growth in an effort to further increase market share. The campaign results are impressive.

Check out the story here.