The idea that Boundless Banking at Norwood Bank will continually evolve to meet customers’ needs is behind an unforgettable new ad campaign that highlights exotic, far-away places most of us will likely never visit. For instance, one ad emphasizing Norwood’s mobile banking app features striking imagery of Africa with copy that reads: “You may never find yourself in Tanzania. But if you did, you could deposit your check while on Safari.”
A number of ads appear across multiple channels (outdoor, print, radio, broadcast and digital), all with similar copy and striking imagery that take the viewer on a virtual trip around the world. The ads were supported by an attention-getting, TV spot, which also appeared as a motion graphics video on social media and the bank’s website.
Across the board, the campaign results were impressive, and you can read about them here.
We help brands identify the often hard-to-define intangibles that set them apart, and then craft and effectively tell their stories across any and all appropriate channels. It’s what we do, and we’d like to do it for you.