Advertising and media veteran Erin Bilenchi joins Stackpole as Media Director, after a 15-year tenure at two of Boston’s top ad agencies. In her new role, Erin will parlay her rich media expertise garnered at Arnold and Mullen to Stackpole, helping to increase the agency’s market presence and dial up media services to existing clients. Erin has worked across a variety of business verticals for such high-profile clients like Timberland, Citizens Bank, Ocean Spray and match.com Most recently at Mullen, Erin’s focus was on Media Research, leveraging the power of syndicated and custom research to inform better media strategies.
Erin is ready to bring her fresh approach to media planning to Stackpole, confident her wealth of experience will translate into tangible success for her clients. “After being part of the large agency machine for many years, I am excited to see how nimble and responsive a smaller shop can be,” Erin said. “There is an entrepreneurial spirit and optimism here that is refreshing.”
Erin’s strategic approach and ability to translate client objectives into smart and compelling media opportunities is a perfect complement to the Stackpole mission. “We view media as a strategic component of a broader communications mix, and Erin has just the right skill set and client focus to take us to that next level,” said agency President Pete Stackpole. “We couldn’t be any more excited to have Erin on board.”
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