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Newburyport, MA 01950
Tel: 978.463.6600
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Stackpole Team Readies For the Bright Lights of Vegas

04.08.2019

Sure, the slogan says otherwise, but there are times when it’s best that what happens in Vegas doesn’t stay in Vegas. In this case, we’re fine with National exposure.

The Stackpole team is banking on that as they deliver their breakout presentation on Marketing Automation at this year’s Financial Brand Forum at Caesars Palace on April 15. There, President Pete Stackpole and Account Director Ashley Costello share the stage with the likes of Barbara Corcoran of Shark Tank fame and Gary Vaynerchuk, Facebook, Twitter and Uber venture capitalist — quite possibly the most sought after public speaker in the country today.

Pete and Ashley will be delivering their 45-minute presentation from the stage in Neopolitan 3+4 at 1 p.m. The Financial Brand Forum is recognized as the leading bank marketing conference in the country. It draws over 2,000 attendees, many of whom hold C-level positions at some of the country’s largest financial institutions.

“This is a real honor for us here at Stackpole,” said Pete. “We take a lot of pride in the work we do for our financial services customers. It’s great to be recognized for that, and to be able to share some of that knowledge on such a big stage. I’m thrilled about this opportunity!”

Other presenters at this years event include Google Brand Head of Strategy, Abigail Posner, Citibank’s Director of Retail Banking, Dena Roten, and Alibaba Social Media Director, Claudia Sandino.

In their presentation, Pete and Ashley will discuss how to employ marketing automation tools to maximize customer insights and deliver targeted messages through every touchpoint. They’ll dive into data segmentation, explore workflows and drip campaigns and shine a light on content strategy, cross-channel campaigns and other key functions.

“We intend to provide actionable insights for the audience at the Forum, just as we do for our customers,” Pete added.

If word gets out and slips the Vegas experience checkpoint, so much the better. So if you bump into Pete, tell him you heard he was there.

Heading to Financial Brand Forum and want to meet up with Pete and Ashley? Contact Us and we’ll make arrangements to meet.

We help brands identify the often hard-to-define intangibles that set them apart, and then craft and effectively tell their stories across any and all appropriate channels. It’s what we do, and we’d like to do it for you.

Stackpole
222 Merrimac Street
Newburyport, MA 01950
Tel: 978.463.6600
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