Merchants provides comprehensive fleet management and leasing solutions – including work trucks, the subject of this campaign – to a broad cross-section of organizations. Through a specialized team of truck experts, Merchants offers a full range of trucks and vans, and the expertise to help customers select the very best vehicles and terms.
Merchants prides itself on its unmatched flexibility and customer service. The campaign puts this idea front and center. Using stickers with various icons to illustrate the many ways Merchants makes life simpler for customers, the campaign articulates the key reasons why Merchants is the right choice for leasing trucks and vans.
In addition to being highly recognizable, the campaign art is designed to work well in both print and digital formats. As a result, the ads are extremely versatile and stand out across all forms of media in promoting Merchants’ unique truck programs and lease options.
The benefits Merchants brings to its truck customers apply equally to its other customers. For example, Merchants is great at accommodating changes due to seasonality, new job growth, new project wins, and other variables. As a result, the campaign also serves to promote the company’s broader positioning and offerings.
Managers of trucks and vans have their own unique set of challenges. But whatever issues they face, fleet decision makers know Merchants Fleet will find the optimal solutions, with highly customized programs designed specifically for their fleets.