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222 Merrimac Street
Newburyport, MA 01950
Tel: 978.463.6600
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Merchants Fleet

Print Campaign

The right trucks for the job

Merchants provides comprehensive fleet management and leasing solutions – including work trucks, the subject of this campaign – to a broad cross-section of organizations. Through a specialized team of truck experts, Merchants offers a full range of trucks and vans, and the expertise to help customers select the very best vehicles and terms.

Easy. Fast. Smart.

Merchants prides itself on its unmatched flexibility and customer service. The campaign puts this idea front and center. Using stickers with various icons to illustrate the many ways Merchants makes life simpler for customers, the campaign articulates the key reasons why Merchants is the right choice for leasing trucks and vans.

A versatile and distinctive graphic approach

In addition to being highly recognizable, the campaign art is designed to work well in both print and digital formats. As a result, the ads are extremely versatile and stand out across all forms of media in promoting Merchants’ unique truck programs and lease options.

We got you covered

The benefits Merchants brings to its truck customers apply equally to its other customers. For example, Merchants is great at accommodating changes due to seasonality, new job growth, new project wins, and other variables. As a result, the campaign also serves to promote the company’s broader positioning and offerings.

Complex needs, simple solutions

Managers of trucks and vans have their own unique set of challenges. But whatever issues they face, fleet decision makers know Merchants Fleet will find the optimal solutions, with highly customized programs designed specifically for their fleets.

Sticker Print Campaign

Learn how our team of strategists and storytellers collaborate to connect customers with your brand across all channels.

Stackpole
222 Merrimac Street
Newburyport, MA 01950
Tel: 978.463.6600
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