×
logo
222 Merrimac Street
Newburyport, MA 01950
Tel: 978.463.6600
E-mail us

Merchants Fleet

New Brand Positioning Campaign

Stackpole designed and wrote copy for a series of print advertisements that served as the payoff to the “teaser” campaign for Merchants’ new logo that preceded it.

The New Face of Fleet is…flexible and innovative!

Following up on a series of teaser advertisements designed to spark interest in Merchants’ new “out-of-the-box” logo, Stackpole created a print campaign to illustrate how the “New Face of Fleet” embodies an “out-of-the-box” approach to delivering extraordinary value and sector-leading innovation.

Placing a variety of Fleet customers—a purchasing manager, an operations manager, and a director of finance—as the focal point of each of the ads, the storytelling focuses on the particular needs of these particular individuals. In each instance, an innovative and customer-centric solution is presented as an example of how Merchants works with its customers to arrive at flexible solutions that resist jamming unique needs into predefined boxes of stale alternatives.

Whether the bold solution is short-term lease offerings; an any-vehicle, anytime policy; or Merchants’ GuaranteeTRAC, this series of print ads spells out exactly how Merchants Fleet sets itself apart from the rest—by thinking and executing out-of-the-box.

Learn how our team of strategists and storytellers collaborate to connect customers with your brand across all channels.

Stackpole
222 Merrimac Street
Newburyport, MA 01950
Tel: 978.463.6600
arrow