Previous to this social media endeavor, Addison Fleet had garnered much of their success through cold calling as opposed to social outreach. But, being the smart company they are, they noticed that their competitors and contemporaries were positioning themselves on social media channels and knew they should double down on usage as well. Ultimately, their effort was rooted in a desire to expand their reputation, bolster leadership in the market, foster relationships with key audiences and increase website traffic, and our team at Stackpole was ready to help them every step of the way.
Addison Fleet utilized Stackpole as both their editorial drafting and strategic partner for their social media project. Before design and copywriting commenced, an in-depth competitor analysis was performed that focused on visual branding elements and content. After that was complete, we got to work finding the sweet spot between what mattered to Addison Fleet and what was important to their core audiences. Then, we looked at channel activity specific to Addison Fleet and their industry at large. In the end, a content map was developed, a proposed frequency and channel strategy was outlined and design began.
Along the way, our team provided best practices for each social network, suggestions on how to best use the content we created for Addison Fleet and, ultimately, an editorial calendar with content to utilize.
While the social media elements we produced for Addison Fleet just began to debut on their LinkedIn and Twitter social channels on Canada Day 2020, we are looking forward to seeing the impact they make on potential partners, existing customers and prospects by way of increased social impressions and clicks as well as traffic to their website. We know their aim to inform, support and empower their audience will show in their metrics accordingly. This is truly the beginning of something great for Addison Fleet’s digital marketing presence.