As a technology-forward bank focused on their customer’s banking experience, Norwood Bank wanted their new website to be reflective of this brand promise, and built on responsive design platform in order to ensure an optimal mobile banking user experience across all desktops, laptops and mobile devices. In addition, the site content would need to updated to support new products and services.
The project kicked off with the design and web development teams coming together to understand the overarching project goals, and to map out the end-user experience. “It’s important when developing a website for a bank that we understand the day-to-day life of the audience groups and how they want to interact with the bank. This serves as the foundation for how we approach the design and architecture” said Trev Stair, Stackpole Creative Director.
Through that discovery process, Stackpole knew that Norwood Bank’s customers wanted easy access to their login page, seamless site navigation and quick access to current rates and general bank information. From the marketing perspective, we needed to create strong brand appeal for prospects, and ensure that product and service offerings were front and center, with obvious and simple call-to-action buttons to Contact, Learn More, or complete an application.
Once the overall architecture was defined and approved, Stackpole went to work to ensure the creative and design elements were consistent with the brand standards, while delivering on client expectations. Starting with wireframes to assign content layout, and moving on to mood boards to showcase various design treatments to demonstrate color palette, tone, typography style, and page layouts, Stackpole was able to successfully lead the bank team through the selection of the final website design.
Customers and bank employees were informed of the new website through a promotional HTML campaign. The website launch was a huge success for Norwood Bank and was well received by all customer segments. Site traffic increased across all target groups, and by the end of 2016, mobile bank account openings were up by 38%.