Watertown Savings Bank has been a television advertiser for years, often running high-end testimonial campaigns to support their branding efforts. In order to attract a new, younger audience, we created an unusual 30-second television spot.
We were challenged to communicate the brand’s appeal to the bank’s core audience, while also engaging the younger demographic. In addition, we needed to develop a spot that would be versatile and have a long shelf life.
Our strategy was to demonstrate why WSB is the smart alternative to big banks. We wanted to present WSB as the progressive bank that it is, and encourage viewers to think again about the bank and the services it provides.
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