Lowell Five Bank had grown to become one of the premier banks in Massachusetts’ greater Merrimack Valley. While the bank had long had the asset and lending power of bigger banks, their capabilities were not recognized fully enough by the general public. Stackpole set out to correct that misperception. Our goal was to create brand awareness and drive interest in new markets while reinforcing the bank’s position and heritage in the region. To do this we built upon their already-established reputation and credibility. A new tagline was devised to reflect upon Lowell Five’s greatest strength—the fact that they are “The Relationship Bank.”