The challenge was to design a site that would organize a wealth of information about the bank’s products and services, while appealing to existing customers who are using more of the bank’s online services, allowing them to open and manage accounts quickly and easily.
We began the project by rebuilding the site architecture to offer streamlined access to key services. This involved an updated categorization of the bank’s product offering and re-engineering both the primary and secondary site navigation. In terms of both look and functionality, the strategy was to map the user experience with the in-branch experience as it relates to serving customer needs.
The homepage was redesigned to function as a marketing portal with online account management, rate alerts, feeds and bank news at the forefront. Major branding areas are also incorporated to communicate the bank’s core brand. The overall effect is one that is informative and sophisticated. The new site is an appropriate reflection of WSB — the bank that offers “Neighborhood Focus with World-Class Service.”