Lisa has over 20 years of data driven media planning expertise with a focus on outcome based results that include increases in conversion volume, decreases in cost per conversions, stronger pipeline lead progression/revenue performance, increases in awareness metrics, and stronger ROAS/ROI. Prior to joining Stackpole, she held leaderships roles in media where she developed innovative solutions for B2B and B2C brands in the finance/banking, health & wellness/healthcare, cybersecurity, education, CPG, retail, and technology industries. At Stackpole, Lisa is continuing provide a strategically driven integrated approach to media with emphasis on collaboration and developing strong client relationships that enable success. When not emerged in media, Lisa enjoys running, sunny beach/pool days and spending time with her family and pooch.