How Do You Set a Bank Marketing Budget?

09.10.2019

Objectively Speaking, Rethink the Formula If there’s anything a bank marketing professional can say with absolute certainty these days, it’s that nothing is certain. Quite simply, the tried and true rules of the past don’t apply anymore. In this transformative age, the rules have changed. That’s certainly true

Geofencing and Location-Based Marketing

07.02.2019

People are talking about geofencing, and the applications and opportunities are pretty far-reaching, across a number of industries. A quick definition before we jump in: Geofencing involves the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a

A Winning Trifecta of Targeted TV Spots

06.20.2019

Stackpole recently conceptualized, scripted, produced and directed a series of 30-second television spots depicting a diverse cross-section of Cape Ann Savings Bank customers as they went about their day amongst the iconic beauty of well-known Cape Ann locations. The common thread weaving all three spots together was the

Stackpole’s Work for Taylor Bank Wins Big at SIA Awards

02.08.2019

Last year saw a strong performance by Stackpole at the Service Industry Advertising (SIA) Awards competition and this year was no different. Stackpole’s work for Delaware’s Taylor Bank was honored for its rebranding campaign, winning the following awards and more: Gold for “Total Public Relations Campaign” and “Radio

Seven Proven Steps for Digital Campaign Success

01.31.2019

The world of digital marketing is complex and ever-changing, with new and interesting channels seemingly around every turn. It’s easy to get excited about your digital campaigns, but for many organizations, it’s understandably also easy to get lost in the confusion this environment can create. If your digital

2018 Midterm Elections: Are All the Negative Ads Bad For Your Brand?

11.06.2018

To sling mud or not? For political candidates and their campaign surrogates in the overheated midterm elections of 2018, that’s the question. Is it worth it for a candidate to hitch their wagon to negative attack ads? Are social scientists correct in saying that voters might say they

Social Media for Banks and Credit Unions

10.25.2018

Three Important Considerations It used to be that many in banking considered social media a waste of time. But times have changed, and more and more banks have come to the conclusion that social media is indeed not a waste of time, but rather an imperative. They’ve grasped

McLane Middleton Recruitment Video

08.29.2018

Stackpole Video Recruits for Respected Law Firm Many law firms are finding it a challenge to recruit and retain millennial attorneys, and most realize they need to figure it out in a hurry. Recent studies show that by 2020 half the workforce in the US will consist of

Voice-Activated Search & SEO

07.19.2018

It wasn’t all that long ago that people speaking into devices to tell machines what to do was the stuff of science fiction (who can forget Captain Kirk speaking to his ship’s computer on Star Trek?). When it became reality, speech recognition technology quickly changed much in our

Proof that Geography Doesn’t Matter When Choosing a Marketing Agency

07.12.2018

There are a lot of really important considerations for a company looking to partner with an advertising or marketing agency, and there’s no shortage of lists available online offering guidance. Of course, much of what goes into choosing an agency depends on the specific requirements of an organization,

Engage Customers During The Bank Merger, Keep Them After

06.27.2018

Having a strong merger communication strategy is critical to the bank’s customer experience throughout the transition. In Part 2, we outlined the importance of effective communications with your staff during a merger and offered proven steps for getting and keeping your team informed and on board with your initiative.

Winning Bank Merger Strategies Require Employee Buy-In

06.19.2018

Effective communications to both your employees and your customers are vital to success, but knowing where to begin when developing a strategy is not always clear-cut. In Part 1, we set the stage for the difficulties financial institutions regularly find themselves dealing with when they attempt to merge with

Successful Bank Mergers Begin With Your Brand

06.11.2018

Bank mergers require a sound brand strategy, a common vision, and clear, concise communications. We’ve created this three-part blog series outlining some of the most important merger-related considerations and the proven steps you need to take to ensure communications – and merger – success. We’re confident you’ll find

Account-Based Marketing: Eliminating Waste and Streamlining Processes

05.16.2018

Some decades back in automobile manufacturing, the Toyota Production, or Lean Manufacturing Methodology as it has become more commonly known, radically changed the car-making industry. Built upon production processes created by Henry Ford to enhance efficiencies, Lean philosophies enabled Toyota to streamline processes, reduce waste and costs, and

Stackpole Takes First Place at LMA Awards

05.08.2018

Stackpole is excited to announce that the agency has won First Place in the “Communications: Brand Enhancement” category at this year’s LMA (Legal Marketing Association) Your Honor Awards. Agency president and founder Pete Stackpole was given the award representing work performed for the Hawai‘i-based law firm, Goodsill. “What a thrill

Stackpole Receives NEFMA Award for Norwood Bank Campaign

04.27.2018

At its 2018 NEFMA Best in Marketing Awards Dinner last evening, the New England Financial Marketing Association announced its winners. Everyone at Stackpole was thrilled to learn that the agency took second place in the Outdoor Advertising category for its Boundless Banking campaign, created for the longtime client,

An Integrated Brand Campaign for Fleet Management’s Most Innovative Company

04.26.2018

Thanks to its premier product and service offerings, an unending commitment to stellar customer service and the expertise of longtime marketing partner, Stackpole, Merchants has grown to be one of the top ten fleet management companies in the US. In an industry where the current climate is one

Engaging New Brand Launch for a FinTech Startup

04.05.2018

“Every so often, new technology comes along that changes everything. Welcome to every so often.” That line, created by Stackpole as the lead thought of its brand campaign, aptly sums up the arrival of Vetter on the digital lending scene. Never before has a solution so streamlined the