PRODUCT: Virtual Banking
OUR ROLE: Strategic planning | Creative development | Digital video production and editing
Boston-based Radius Bank is a full-service bank that provides products and services to individuals and commercial businesses. Radius needed to position themselves as a virtual bank to customers outside the Boston trading area and, in doing so, begin to introduce the concept of “branchless” banking for people unfamiliar with the bank.
As a bank that deploys the latest technology to deliver a convenient, best-in-class virtual banking experience, Radius was looking to support their existing marketing efforts with digital content that would be sure to connect with millennials.
To deliver on the business goal of positioning Radius as a leader in the virtual banking space, the campaign focused on the distinctive range of branchless banking offerings: Apple Pay, Premium Rates, No ATM fees, Radius Pay and P2P payments. For an audience weaned on 8-bit video games like Super Mario Bros, the style is sure to drum up feelings of nostalgia.