The idea that Boundless Banking at Norwood Bank will continually evolve to meet customers’ needs is behind an unforgettable new ad campaign that highlights exotic, far-away places most of us will likely never visit. For instance, one ad emphasizing Norwood’s mobile banking app features striking imagery of Africa with copy that reads: “You may never find yourself in Tanzania. But if you did, you could deposit your check while on Safari.”
A number of ads appear across multiple channels (outdoor, print, radio, broadcast and digital), all with similar copy and striking imagery that take the viewer on a virtual trip around the world. The ads were supported by an attention-getting, TV spot, which also appeared as a motion graphics video on social media and the bank’s website.
Across the board, the campaign results were impressive, and you can read about them here.
Best of Show. Six Golds. One Silver. One Bronze. Three Merits.
Stackpole is pleased to share the news of its outstanding performance at this year’s Service Industry Advertising (SIA) Awards competition. Since 2003, the SIA Awards have been recognizing advertising excellence in the service industry and this year more than 525 agencies representing over 730 institutions participated. Over 1,600 entries were judged for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.
“I can’t tell you how exciting it is to be rewarded like this for the great work our team has done over the last year,” said agency president, Pete Stackpole. “Having clients who understand and value our strategic approach and who consistently encourage envelope-pushing creative is a big reason for our success at the show.”
Norwood Bank’s “Boundless Banking” campaign was honored as Best of Show in the overall Integrated Marketing Campaign category, selected by a panel of judges as one of just six “Best of Show” Winners, from a pool of 1,600 Entries. As a local community bank, Norwood Bank proudly shares the “Best of Show” stage with National brands like the Washington Post, Ronald McDonald House and Roto-Rooter. Two more Golds for Integrated Marketing Campaign and Outdoor Advertising and an Award of Merit for Television Advertising Single Spot were received.
A ground-breaking campaign created for client Goodsill, a Hawai‘i-based law firm, resulted in three Golds in the Logo Design, Magazine Advertising Series and Total Advertising Campaign categories. “Hawai‘i Life. Hawai‘i Law,” as the campaign is aptly themed, also garnered a Silver for Integrated Marketing Campaign and a Bronze in the Website category.
For the longtime client, Lowell Five Bank, a campaign branding the innovative financial institution as “The Relationship Bank” won a Gold for Total Advertising Campaign and two Awards of Merit in the Integrated Marketing Campaign and Outdoor Advertising categories.
“I’d like to thank our clients, our team at Stackpole and the SIA Award judges for making this possible,” continued Stackpole. “It’s an honor to be in the company of so many great agencies, and I’d like to congratulate the other recipients for work well done.”
Happy Holidays from the Stackpole team!
May the magic and the wonder of the holiday season stay with you throughout the coming year!
Being recognized as one of the best lending institutions in the Merrimack Valley is not entirely a bad thing, but this premier institution is so much more—and they wanted people to know it.
That’s why when they asked us to help enhance the bank’s brand perception and build awareness around the fact that Lowell Five is not just a full-service business- and retail-banking institution, but an organization with the primary focus on building relationships with its customers, “The Relationship Bank” was born.
You can find the details of this brand-new campaign here.
At Stackpole, we value all our clients and we’re lucky to work with some of the best organizations around and Lowell Five is no exception
Back in April of 2016, we announced that we’d been selected by Goodsill Anderson Quinn & Stifel—one of Hawaii’s oldest and most established law firms—to develop and launch a new global brand strategy. At that point, the Stackpole team was on its way to Honolulu to meet with Goodsill leadership and to conduct a comprehensive brand perception analysis.
Today, we’re pleased to reveal a dynamic new website, a teaser campaign to build anticipation, and a subsequent full campaign to be launched across a number of print and digital outlets. Announcing that “The preeminent name in Hawaii law is now the freshest name in Hawaii law,” the new campaign has helped to distinguish Goodsill from its competition and to reveal the firm’s solid footing in the Hawaiian culture.
Stackpole is pleased and proud to announce that they are the only U.S. marketing firm to be named as a finalist in two separate awards categories at this year’s American Bankers Association (ABA) Video Awards.
Our president, Pete Stackpole, was on hand at the ABA’s flagship conference in New Orleans, where an esteemed group of nominees gathered for the Awards Event.
“It’s an honor to be considered among such great work at this year’s awards,” said Stackpole after the presentation. “The recognition of our work for Radius Bank and Cape Ann Savings is a testament to our great team and to great clients who recognize the value of pushing the envelope creatively. Congratulations to all the nominees.”
For Radius Bank, the Stackpole video submission in the $500 million – $1 billion asset category is part of a campaign reflecting Radius’ desire to reposition itself as a virtual bank outside the Boston market—where it’s known as a full-service consumer and commercial bank—and to begin to introduce the concept of “branchless” banking for people unfamiliar with the institution.
In the under $500 million asset category, Stackpole was nominated for their work on a 30-second television spot for Cape Ann Savings Bank that positioned the bank’s Trusts and Estates Division as the knowledgeable, local and approachable Financial Advisor — helping the community plan responsibly for retirement, as well as for all of life’s key milestones.
Everyone at Stackpole wants to congratulate this year’s contestants whose great work was considered for the ABA awards. It’s an honor to be in such terrific company.
It’s always great to see the Stackpole team efforts pay off for our clients.
Just a few short years ago, Radius Bank had six branches and was operating under the name First Trade Union Bank. Today, the bank has achieved its goal of becoming an all-digital retail player. In order to deliver on this vision, the bank first turned to Stackpole to rename and rebrand ,…and the new Radius Bank and “Built Around You” brand positioning was born.
With an eye towards disrupting the traditional banking model, Radius Bank set out to discover innovative ways of delivering a suite of best-in-class mobile banking products. The goal: To set it apart from traditional banks and solidify its position as a virtual player.
So how did Radius go about closing six branches as part of a plan to become a digital-only bank?
Read The Financial Brand story here for a deeper dive into the bank’s strategy.
We are excited to announce that Norwood Bank’s new and improved website is now live.
As a technology-forward bank focused on their customer’s banking experience, Norwood Bank wanted their new website to be reflective of this brand promise, and built on responsive design platform in order to ensure an optimal mobile banking user experience across all desktops, laptops and mobile devices.
From the discovery process, we found out that Norwood Bank’s customers wanted easy access to their login page, seamless site navigation and quick access to current rates and general bank information. To meet these requirements, improved navigation and the updated site content that supports new products and services became the main focus of this redesign.
The website launch was a huge success for Norwood Bank and was well received by all customer segments. We hope you like the changes, and if you have any feedback, please let us know on Facebook or Twitter.
We are pleased to announce the launch of the new Saunders & Silverstein website. It has been crafted to reflect the firm’s extensive experience in the trademark and copyright law and the caliber of the firm’s attorneys.
In addition to the bold new design, the updated site allows for streamlined navigation with easy access to the About Us, Practices, Our People and Contact pages, and is responsive to ensure compatibility with today’s browsers and mobile devices.
A focus of the new site are the attorney profiles, which feature the dramatic photography of the Saunders & Silverstein team. Attorney bio pages are typically among the most trafficked pages on a law firm website. Investing in striking black and white photography helped the firm highlight their team and differentiate them from their competitors.
We were excited to be able to capture the spirit and the brand of Saunders & Silverstein and hope it will serve as a great tool and help connect more effectively with the individuals and businesses that need assistance with intellectual property matters.
The recent article in Boston Globe highlights the importance and uncertainty of brand safety in the digital world. It’s the dreaded call that no client wants to get – your ad has been seen in some unanticipated environment. In more traditional media channels a brand (or media planner) can predict exactly where and when an ad will be placed. They have control over the environment and the messaging. Some say the digital world is the wild west with far too little quality control. The truth is, a lot of work has been done to assure these issues are the objection, not the rule. Publishers and agencies have continued to impress upon the industry as a whole the importance of the topic, and we’d venture to say that 90% of the time it works out. But, it is not a perfect science and that slim margin for error has many marketers feeling skittish when authorizing any sort of buy through exchanges or networks. As agency partners it is incumbent for us to do the best we can to safeguard our brands by using trusted media partners, proactively black listing questionable sites and ongoing campaign monitoring. However, any time a non-site direct buy is placed, there is no way to completely exclude the possibility that a banner will be served outside of an approved site list. Some might say it is the cost of doing business in the digital world.